The Pyramid Principle | EBBC Antwerp

The Pyramid Principle: Learn to communicate like a CEO

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Learn to communicate like a CEO -- Is that something for you? According to Joris, It's for everyone! In this interactive session based on not one but two books, you'll take part in a crash course on effective communication. First, "The pyramid principle" (Barbara Minto) is a simple, world-famous framework for logically structuring communication. Supplemented with tips and tricks from "Trees, maps and theorems" (Jean-Luc Doumont), you have all you need to turn your ideas into killer presentations.

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About the main book: The Pyramid Principle

How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? Or worse: someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it.

The Pyramid Principle explains how to
• think creatively, reason lucidly, and express ideas with clarity;
• define complex problems and establish the objectives of any document;
• assess your ideas and recognize their relative importance;
• structure your reasoning into a coherent and transparent argument;
• analyze your argument to confirm its effectiveness.
The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader’s mind with a minimum of effort and a maximum of effect. Bring your ideas to life!

About the supplementary book: Trees, maps and theorems

Building on hundreds of interactive workshops worldwide,
Trees, maps, and theorems explains how to get messages
across optimally in written documents, oral presentations,
graphical displays, and more. Wide-ranging yet compact,
it is true to Jean-luc Doumont's no-nonsense approach:
readily usable advice underpinned by a simple yet solid
conceptual basis, presented in a highly modular format. More information here.

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About the session

In this session Joris will teach us how to communicate effectively! Join us for this interactive session!

You don’t need to have read the main book, but you’ll get more out of it if you explore this video before joining:

• Pyramid principle by Barbara Minto (8min video)

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At EBBC, our goal is to give people who are serious about their career, personal life and self-development a platform to activate what they read and exchange thoughts with other driven people.

Welcome at as of 19h and starting the session at 19.30h!

If you have joined our sessions before, there's no need to register on Eventbrite. Please register in our WhatsApp group event.

The author of the book will not be present during this session. This is by and for the EBBC community and other curious minds.