The Psychology of Marketing w/Dr. Jeff Menzise

The Psychology of Marketing is an exclusive Master Class designed for professionals & entrepreneurs who want to understand why consumers think, feel, and act the way they do—and how to ethically apply that insight to create powerful, lasting impact.

Led by Dr. Jeff Menzise, this immersive session goes far beyond surface-level marketing tactics. Drawing from psychology, consumer behavior research, and real-world application, Dr. Menzise unpacks the cognitive and emotional drivers that influence decision-making, brand perception, and loyalty. Attendees will gain a deeper understanding of persuasion, learn how emotional bonds are formed between brands and consumers, and discover strategies that elevate marketing from transactional to transformational.

This professionally curated Master Class is ideal for entrepreneurs, marketers, executives, creatives, and leaders who value insight, strategy, and intellectual rigor. Expect a high-level learning environment, thoughtful dialogue, and actionable takeaways grounded in both science and experience.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Mind on the Matter