The Price is Wrong
About this Event
The Price is Wrong is a free, hands-on pricing workshop for agents who want to improve how they price, position, and communicate with sellers.
Most agents know how to pull comps. This class goes deeper.
In today’s market, pricing a home well is not just about finding similar sales. Agents need to understand the speed and direction of the hyper-local market, explain what the data is showing, and help sellers make decisions that match the timeline they actually want.
In this workshop, we will use a real active listing that has been on the market well beyond the area average. We will look at the property, the comps, buyer activity, market conditions, and pricing position to better understand what the market is saying.
You’ll learn how to use MLS tools and market visuals to strengthen the comparable analysis process you already use and communicate pricing strategy more clearly with sellers.
We will work through:
Advanced Matrix Data Results
InfoSparks
Realist
ShowingTime Reports
Generative AI
The presentation is fun. The skill is serious.
This class is built to help agents serve sellers at a higher level, especially when the seller needs to hear what the market is telling them instead of only what they want to hear.
Bring your laptop if you want to follow along.
After class, stick around for happy hour, questions, and networking with other agents.
Agenda
🕑: 01:30 PM - 02:00 PM
Welcome + Seller Communication
Info: We’ll start with why pricing conversations are harder right now and how to help sellers understand what the market is saying without simply telling them what they want to hear.
🕑: 02:00 PM - 02:30 PM
Live Pricing Analysis
Info: Using a real active listing that has been sitting well beyond the area average, we’ll work through the pricing picture using Advanced Matrix Data Results, InfoSparks, Realist, and ShowingTime Reports. Agents can follow along, see the tools in action, and connect the data to a stronger pricing recommendation.
🕑: 03:00 PM - 03:30 PM
Using AI to Clarify the Message
Info: We’ll look at how Generative AI can help organize the data, simplify talking points, and prepare seller-friendly language without replacing the agent’s judgment.
🕑: 03:00 PM - 04:00 PM
Closing + Questions
🕑: 03:30 PM - 05:00 PM
Happy Hour
Info: Stick around inside the venue for questions, conversation, and networking with other agents. Cash bar available.
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
