The Price Is Artificial
About this Event
Winning the pricing conversation takes more than showing a seller a stack of comps.
The agent has to explain what the data means, connect it to the seller’s goals, and make a recommendation the seller can understand and trust.
AI can help with that work. It can also create bad analysis, false confidence, and generic communication when it is poorly trained or given weak information.
In this hands-on workshop, we will work through a real listing and seller scenario together. You will learn how to train the AI platform of your choice, provide it with useful market information, and use it to improve the way you communicate your pricing strategy.
The goal is not to let AI decide the price.
The goal is to use AI to help you explain your professional analysis more clearly and win the listing without giving up your judgment or your voice.
What we will cover
How not to use AI for pricing
Learn where agents get into trouble when they ask AI to analyze incomplete data, choose a price, or make conclusions it is not qualified to make.
Train your AI for pricing analysis
Build clear instructions that teach your AI how to work with your data, follow your process, and stay inside the boundaries you set.
Analyze the unique differences between properties
Use AI to organize and communicate meaningful differences between the subject property and the comparable sales without treating every feature like a simple dollar adjustment.
Enhance your listing presentation
Use AI to strengthen:
- Your initial pricing presentation
- Your response to seller resistance
- Your written follow-up after the meeting
- Your price-adjustment communication when a listing stalls
What you will leave with
By the end of the workshop, you will have:
- A trained AI setup for pricing-related work
- A reusable pricing-analysis prompt
- A seller-conversation framework
- A process for improving listing-presentation language
- AI training instructions you can continue using after the workshop
Important boundaries
AI should support your analysis and communication. It should not replace:
- Your CMA
- Your market knowledge
- Your selection of comparable properties
- Your final pricing recommendation
- Your responsibility to verify the information you share
Do not upload confidential client information into an AI platform.
What to bring
Please bring:
- A laptop
- Access to the AI platform of your choice
- Your login information
A paid AI account is recommended because free accounts may have limited features, but it is not required.
All listing information and data needed for the workshop will be provided.
Event details
Tuesday, August 11
1:30 PM–3:00 PM
917 Auraria Parkway, Denver, CO 80204
You may arrive up to 15 minutes early to connect to Wi-Fi, log into your AI account, and check in.
Parking and arrival
Park in the RAV4 parking lot at Ball Arena.
The building is located on the west side of the parking lot. Attendees will check in when they arrive.
Who should attend
This workshop is for any real estate agent who works with sellers.
You do not need to have attended The Price Is Wrong, and you do not need prior experience using AI.
The workshop is free and open to agents from any brokerage.
FAQ
Do I need experience using AI?
No. We will start with the instructions and setup needed to use an AI tool for this type of work.
Do I need a paid AI account?
No, but it is recommended. Some free accounts may have limits that affect what you can complete during the workshop.
Do I need to bring a real listing?
No. A real listing and seller scenario will be provided for the workshop.
Will AI determine the listing price?
No. AI will be used to support the agent’s analysis and communication. The agent remains responsible for the comparable properties, market interpretation, and final pricing recommendation.
Do I need to bring a laptop?
Yes. This is a hands-on workshop, and attendees will build and test their setup during the session.
Where is it happening?
Event Location & Nearby Stays:
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