The Power of Storytelling: How to Win Over Investors and Customers

Are you looking to captivate investors and customers with the power of storytelling for your startup? Join Marketing Strategist Caroline Hof in this session, where you'll learn how a compelling storytelling strategy can be your startup’s secret weapon. Discover how to craft narratives that resonate, inspire, and drive engagement, with actionable tips and insights designed to elevate your startup’s story.

Training Contents:

• Understanding the Basics of Storytelling: Get to know the fundamental elements of a compelling story and how these basics apply to crafting your startup’s narrative.
• Defining Your Startup’s Core Story: Learn how to develop your startup’s Core Story, a central narrative that reflects your mission, vision, and values, and serves as the foundation for all your communication efforts.
• Storytelling Across Channels: Understand how to adapt and deliver your startup’s Core Story effectively across various platforms, from social media to investor meetings, ensuring a consistent and powerful message.
• Storytelling in Action: Explore success stories of startups that effectively used storytelling in pitches, social media, and more, illustrating the impact of a strong Core Story.

Caroline Hof is a marketing strategist and content marketer for B2B tech companies with over 14 years of experience in digital marketing and communication. Since 2019, she has been advising B2B tech startups and SMEs with storigy® on how to strategically and sustainably reach and convince the right audience with the right marketing strategy.

Networking: After the workshop, we’re taking networking to the next level with a quick speed dating round designed to make the most out of your time and connections. So by the end of this dynamic session, you won’t just walk away with fresh knowledge—you’ll have real, actionable steps and a network of marketing contacts ready to support your next moves.

The Startup Marketing Roundtable combines knowledge and networking:

The Startup Marketing Roundtable is an event organized by gate Garching. Our aim is to empower founders by providing them with the right knowledge and network for a successful leap into startup marketing. Sometimes, the advice that makes all the difference is just a coffee away.

Register now and take the first step towards transforming your marketing strategy.

We are looking forward to welcome you live at gate!

Host or Publisher gate - Garchinger Technologie- und Gründerzentrum