The Power of Social Impact: Brands Redefining with Purpose

Learn effective ways to engage diverse communities through inclusive marketing strategies and powerful storytelling.

This workshop is designed for organisations aiming to not just grow but to do so responsibly, making a significant impact—socially, environmentally, and economically. By the end of the session, you’ll be equipped to navigate the complexities of balancing profit with purpose, ensuring your brand remains a strong advocate for positive change in challenging times.

Founder & CEO of Sumdged, Caroline Smith will be covering:

✨How to weave human-centric narratives into your branding strategies

✨How to position your brand as leaders in social consciousness and innovation

✨How to transparently measure and communicate the effectiveness of your social initiatives

Caroline, the founder of Smudged and a neurodivergent leader, has woven her journey towards authenticity into her professional ethos, driving her commitment to inclusive marketing and authentic brand alignment. Her consultancy specialises in steering brands away from superficial "brand washing" and towards establishing genuine audience connections, utilising innovative, purpose-driven strategies that humanise B2B brands.

Social Links

LinkedIn: https://www.linkedin.com/in/caroline-a-smith/

Host or Publisher Welsh ICE