The Power of Personal Brand

This presentation is for mid-level, director and c-suite executives. It is a reminder that we all have a brand defined by us...or for us. And the choice is ours to make because whether you tend to it or not, it will exist. Together we'll celebrate achievements to date, and provide motivation and inspiration for what can still be accomplished. By shining a spotlight on our personal brands and arming the audience with practical tools to enrich and enliven their stories, I hope to inspire and motivate them to keep achieving new heights of success, and empower them to take control of their personal narrative. 

Questions we’ll explore: Who was the first person you looked up to? Can you live in a way that you look forward to looking back? Why gratitude is the secret to fulfillment? What’s the most powerful thing you can do to help other peers and colleagues?

Insights I’ll share: 

• Why your personal brand matters…whether you tend to it or not, it exists.
• We do hard things each and every day. People are watching.
• How solid foundational mindsets and values can define your story.
• Actionable steps that can transform your ongoing career journey no matter if you're entry, mid or c-suite.
• Permission to live a big, bold, audacious life NOW. 

Shannon is an award-winning business executive, board leader, published writer and speaker with 20+ years in advertising, pr, journalism and branding. She is currently President at Gatesman, a nationally-ranked, integrated advertising agency that represents brands in education, energy, finance, nonprofit, healthcare and lifestyle. She is a passionate and purposeful leader who has established a reputation for challenging where it matters and supporting where it counts to drive business growth and profitability through culture, innovation and authenticity. Her leadership, influence and impact was recently featured in Forbes magazine’s Women in Business profile.

Host or Publisher South Dakota Advertising Federation