The Power of Paid Advertising

Unlock the power of paid advertising without draining your wallet! This workshop is tailored for hyper-local businesses and small business owners who want to maximize their advertising ROI while keeping things simple, effective, and measurable.

Learn actionable strategies for designing and executing high-impact ad campaigns that fit your budget. From choosing the right platforms to targeting the perfect audience, we’ll break down the essentials of digital advertising in plain, relatable terms. Let’s turn your advertising stress into actionable strategies.

• Key takeaways include:
• Budget-Friendly Targeting
• Platform-Specific Insights
• Data-Driven Decisions
• Creative Content on a Dime

This workshop is perfect for small business owners and marketers looking to make every advertising dollar count. Leave with the confidence to plan, launch, and evaluate your ads like a pro!

The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1.

About your instructor

Ashley Rodriguez is a marketing professional with over 12 years of experience. Her expertise invoves the creation and implementation of the automation systems, SEO Management, digital advertising analytics, and nurturing strategic partnerships to facilitate more exposure and growth through marketing initiatives.

City of Austin Economic Development Department

5202 E. Ben White Blvd., Suite 300

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