The Pepsi Challenge in Milwaukee

The Pepsi Challenge returns – and it's coming to Milwaukee!

PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.

Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour - including Atlanta, Coke’s hometown - with more than 66% of participants choosing Pepsi Zero Sugar.

Now, fans in Milwaukee will have the chance to take the famous challenge. 

HERE ARE THE DETAILS:

Summerfest

• Date: July 2 – July 4
• Time: 12:00 PM – 6:00 PM CT
• Location: 639 E Summerfest Place, Milwaukee, WI 53202
• o  Along the lakefront towards the south side of the festival grounds
• Tickets Needed: Yes