The Pepsi Challenge

The Pepsi Challenge returns – and it's coming to NYC!

PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.

Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour – including Atlanta, Coke’s hometown – with more than 66% of participants choosing Pepsi Zero Sugar.

Now, fans across NYC will have the chance to take the famous challenge!

HERE ARE THE DETAILS:

·      Harlem Plaza

• Date: May 21 from 10:30 a.m. – 5:30 p.m.
• Location: 163 W 125th St, New York, NY 10027

• Yankee Stadium
• Date: May 22 from 8:00 p.m. (6th inning) – 30 minutes post-game  
• Location: 1 E 161st St, Bronx, NY 10451 (Gate 8)
• Tickets Needed? Yes

• Intrepid Museum
• Date: May 22 from 4:30 p.m. – 9:00 p.m.
• Location: Pier 86; 12th Ave and 46th St, New York, NY 10036

• Brooklyn Flea Market
• Date: May 23-24 from 10:00 a.m. – 5:00 p.m.
• Location: 80 Pearl St, Brooklyn, NY 11201

• Smorgasburg Central Park
• Date: May 23 from 12:00 p.m. – 8:00 p.m.
• Location: 59th St and Columbus Circle, Central Park, New York, NY 10025

• Smorgasburg Prospect Park
• Date: May 24 from 11:00 a.m. – 6:00 p.m.
• Location:
• Entry Point into Prospect Park:153 Ocean Ave, Brooklyn, NY 11225
• Activation Location: Breeze Hill in Prospect Park

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