The Pepsi Challenge

It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi revived The Pepsi Challenge earlier this year.

After over a dozen stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.

Now, Chicago has the chance to step up, take the challenge, and see for themselves that Pepsi Zero Sugar tastes better.

Further key dates and information are as follows:

WHAT:                              

Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN:         

NACS @ McCormick Place Convention Center (2301 S Dr. Martin Luther King Jr. Drive, Chicago, IL, 60616)

·      10/15: 11:30 AM – 5:30 PM CT

·      10/16: 11:30 AM – 5:30 PM CT

·      10/17: 9 AM – 1:30 PM CT

·      Tickets required

HOW IT WORKS:

·      Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.

·      Taste and Decide: Participants sample both cups, taking their time to decide which they prefer.

·      Make Your Choice: Participants select their favorite cola, triggering unique celebratory moments for those with great taste.

·      Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar, because even those with questionable taste deserve a second chance.

For tour locations and dates, visit Pepsichallenge.com. Stay updated on the latest news about Pepsi by following along on Instagram, Facebook, X, and YouTube (@Pepsi).

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