The Pepsi Challenge

The Pepsi Challenge returns – and it's coming to Denver!

PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.

Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.

Now, fans in the Denver area will have the chance to take the famous challenge. 

• What: Cherry Creek Arts Festival
• Date: July 3
• Time: 11 AM – 6 PM MT
• Location: 2 Steele St B-100, Denver, CO 80206
• Tickets Needed: No