The Pepsi Challenge

The Pepsi Challenge returns – and it's coming to Boston!

PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.

Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.

Now, fans in the Boston area will have the chance to take the famous challenge.

HERE ARE THE DETAILS:

Dewey Square

• Date: June 4 – 5
• Time: 10:30 AM – 5:30 PM ET
• Location: South Station (175 Federal St, Boston, MA 02110)

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