The Pepsi Challenge
Schedule
Wed Jun 03 2026 at 10:30 am to 05:30 pm
UTC-04:00Location
Dewey Square | Boston, MA
The Pepsi Challenge returns – and it's coming to Boston!
PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.
Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.
Now, fans in the Boston area will have the chance to take the famous challenge.
HERE ARE THE DETAILS:
Dewey Square
- Date: June 4 – 5
- Time: 10:30 AM – 5:30 PM ET
- Location: South Station (175 Federal St, Boston, MA 02110)
Follow @Pepsi on Instagram, Facebook, X, and YouTube for real-time updates
Where is it happening?
Dewey Square, 175 Federal St, Boston, United StatesEvent Location & Nearby Stays:










