The Pepsi Challenge

The Pepsi Challenge returns to Chicago for Bulls Fest!

PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.

Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.

Now, fans in the Chicago area will have the chance to take the famous challenge. And this time there's even more flavor on the table – with attendees putting Pepsi Zero Sugar Wild Cherry to the test too.

HERE ARE THE DETAILS:

• What: Bulls Fest  
• Date: August 22 – 23
• Time: 7:00 AM – 6:00 PM CT
• Location: United Center: 1901 W. Madison St., Chicago, IL 60612
• Tickets Needed: No