The Next-Gen Marketer: The AI Talent Playbook & How to Grow Your Career
About this Event
An executive summit for marketing leaders, talent strategists, and ambitious practitioners navigating the AI era — and WiSDM’s final panel event of 2026! 🎉
A high-impact evening exploring the Dual Playbooks of modern marketing success: Building AI-capable enterprise teams while mastering your own AI readiness as high-value talent to future-proof your career.
Building on the incredible energy of our recent sell-out events, Women in SEO & Digital Marketing (WiSDM) is back for our 2026 panel night finale ✨ to tackle the single biggest question facing our industry today: What does it take to become AI-ready as individual talent, build high-performing teams, and grow an irreplaceable marketing career?
Join us at Australia Square in partnership with Switch Key Digital and u&u recruitment for an evening designed for leaders and ambitious professionals alike. In an era where AI is transforming marketing operations overnight, staying ahead requires two critical capability stacks: mastering AI tools and workflows to stand out as individual talent, and knowing how to navigate your career trajectory into executive leadership.
The Dual Playbooks for Next-Gen Success
Modern marketing success requires mastering both personal talent capability and executive career growth. This evening is built around two high-value panel discussions:
- Panel 1 | The AI Talent Playbook: Building & Upskilling AI-Ready Teams
A tactical discussion with recruitment experts, talent strategists, and enterprise leaders on how top organisations are reshaping job roles, integrating AI across workflows, and how practitioners can upskill themselves to become in-demand, AI-ready talent. - Panel 2 | The CMO Playbook: Navigating Your Career in the Age of AI
A candid, high-level conversation with top CMOs and executive marketing leaders sharing their personal career trajectories, how they evaluate AI investments, and their honest advice for advancing your marketing career today.
✨ Early Bird Tickets are Now Live! ✨
As this is our last formal panel event of 2026, spots are strictly limited and expected to sell fast. To reward our early movers, we are opening a strictly limited release of Early Bird tickets starting today. Secure your place at the best possible price before general release!
💌 Keeping the door open for the next generation
At WiSDM, we believe our industry is at its best when our rooms are filled with a mix of established wisdom and fresh perspectives. We have introduced ways to ensure our high-level events remain accessible:
- Limited Emerging Talent Tier: A specially priced ticket for students and recent graduates (with <2 years experience). Verification will be required, and should you be deemed ineligible, you will be required to pay the full price.
- Gift a Ticket (Scholarship): For professionals who want to pay it forward. Your purchase covers a scholarship seat. You can name a specific recipient in the order comments or let WiSDM award the seat to a student or career-starter from our scholarship pool.
- Financial Hardship: If you are genuinely experiencing financial hardship and these tiers are still out of reach, please reach out to us regarding our limited scholarship spots.
Event Details
- What: The Next-Gen Marketer: The AI Talent Playbook & How to Grow Your Career
- When: Thursday, 15 October 2026 (5:30 PM – 8:30 PM AEST)
- Where: Level 7, Australia Square, Sydney CBD
- Produced & Powered by: Switch Key Digital
- In Partnership With: u&u. recruitment & Taco Technologies
Meet Your Host & Panellists
Your host and moderator for the evening will be Georgia Tan, Founder of WiSDM and Co-founder at Switch Key Digital.
Featuring CMOs & Enterprise Leaders across recruitment, talent acquisition, and marketing executive leadership. High-impact speakers and panellists will be revealed shortly - stay tuned for our first speaker announcement!
Who Should Attend
This event is designed for everyone who supports the WiSDM mission:
- Ambitious Practitioners & Marketers looking to upskill, master AI workflows, and become irreplaceable talent.
- Marketing Leaders & Directors looking to integrate AI into team capabilities and workflows.
- Talent & HR Professionals navigating evolving job roles and upskilling strategies.
- Allies and Supporters passionate about connecting with and learning from a vibrant community dedicated to fostering an inclusive environment in the digital space.
Important Information
Photography & Video: By attending this event, you consent to being photographed or video-recorded, as we'll be capturing the evening's highlights for our community and promotional purposes. If you would prefer not to be in our photos or videos, let a member of our team know and we'll be happy to accommodate your request.
- Any changes to the core program will be communicated on the event page and via email.
- While the date and location are confirmed, The Organiser reserves the right to change the date, time, or venue due to unforeseen circumstances or reasons beyond our reasonable control. In the event of a change, all ticket purchasers will be notified immediately via email and offered a full refund if the new details are unsuitable.
We can’t wait to see you at Australia Square for an inspiring night of strategy, career insights, and connection! 💜🧡💚
Agenda
🕑: 05:30 PM - 05:30 PM
Doors Open
Info: Doors open. Welcome drinks and canapés upon registration.
🕑: 05:50 PM - 06:00 PM
Welcome Remarks
Info: Official Welcome Remarks
🕑: 06:00 PM - 06:45 PM
The AI Talent Playbook: Building & Upskilling AI-Ready Teams
Info: Explore how leading enterprises and recruiters are re-skilling teams, evolving job roles, and integrating AI into talent strategies.
🕑: 06:50 PM - 07:10 PM
Mid-Session Break
Info: A quick 15-minute reset for refreshments and targeted networking.
🕑: 07:10 PM - 08:00 PM
The CMO Playbook: Navigating Your Career in the Age of AI
Info: Hear directly from top chief marketing officers on their personal career journeys, leadership lessons, and what it takes to future-proof and advance your career in an evolving digital landscape.
🕑: 08:00 PM - 08:05 PM
Thank Yous & What's Next
🕑: 08:10 PM - 09:00 PM
Dessert & Deep Networking
Info: Dedicated time for deeper conversations, dessert and another drink.
🕑: 09:00 PM - 09:00 PM
Evening Concludes
Where is it happening?
Event Location & Nearby Stays:
AUD 29.00 to AUD 45.00
