The New Rules Of Real Estate Advertising 2026
Schedule
Thu Feb 12 2026 at 03:00 pm to 05:30 pm
UTC-05:00Location
TPC Piper Glen | Charlotte, NC
About this Event
JOIN US FOR THE NEW RULES OF REAL ESTATE ADVERTISING (2026)
Presented By: On Purpose Agency's Founders / CEO.
If you’re still guessing where to spend ad dollars or using outdated strategies and frameworks, you’re already late.
The top firms aren’t experimenting. They’re executing with precision. Utilizing omnichannel advertising, backed by Buyer-Intent Data, Advanced Retargeting, and AI Systems that nurture and close automatically.
This private, in-person executive briefing seminar reveals how market leaders are actually winning and why most teams will never catch up if they don't innovate now.
The New Rules of Real Estate Advertising is built for elite agents, top brokers, brokerage leadership, builders, and developers who demand precision, control, and measurable market dominance.
Hosted at the prestigious TPC Piper Glen Country Club, this experience is intentionally curated for professionals operating at the highest level.
What This Is Not:
- This is not a beginner workshop.
- This is not an AI trend talk or framework.
- This is not a cookie-cutter, one-size-fits-all social media plan.
What This is:
- An innovative strategic briefing for decision-makers wanting to dominate.
- Informed by $1M+ in real estate ad performance data (2024–2025) and $5M+ in annual managed spend, every insight shared comes from live campaigns—not theory.
*No guesswork. No wasted spend. Only precision.
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Lead Speaker: Calvin Moore
Founder & CEO, On Purpose Agency
Master innovative strategist trusted by Fortune 500 Companies, Presidential Candidates, Public Figures, Roofing, Construction, Home Services and National Real Estate Organizations. With 10+ years of experience and $5M+ in annual ad spend under management, Calvin specializes in programmatic advertising through buyer-intent targeting with precision, omnichannel media, AI-driven follow-up, and full-funnel conversion systems.
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Speaker & Moderator: Trevor Higgins
Top 1% Mortgage Loan Officer
A Top Loan Officer with Fairway Mortgage who partners with real estate agents to make deals smoother, stronger, and more predictable. He equips agents with tools, communication, and upfront strategy designed to help clients get to the closing table with confidence. Trevor also believes business should be a force for good—donating a portion of every loan to nonprofits that support veterans and people navigating major life crises.
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Who This Event Is For:
- Top-Producing Agents
- Broker-Owners & Brokerage Leadership
- Builders & Developers
- Operators managing serious volume
*Attendance is intentionally curated.
What You’ll Gain:
- How elite firms dominate attention through precision omnichannel advertising
- How buyer-intent data + retargeting eliminate wasted ad spend
- How AI systems nurture, qualify, and follow up automatically
- What a true end-to-end funnel looks like—from first impression to close
- How market leaders compound conversion and market share
Event Experience Flow:
- Executive networking with sponsors & speakers
- Guided fireside strategy conversation
- Live audience Q&A
- Private happy hour networking to follow
Why You Should Attend This Event:
- This session reflects the same strategic depth typically reserved for private executive consulting.
- It’s offered intentionally on purpose—for those who understand that market dominance is built through systems, not shortcuts.
- Networking with top performing professionals
- Advertising technologies are advancing faster than most teams can adapt. This is how you can stay ahead of the curve in your efforts.
- If you don't modernize how you advertise and follow up, someone else will take your market.
*Limited Seating Available
Presenting Sponser:
On Purpose Agency
On Purpose Agency is redefining real estate advertising through precision-driven, omni-channel programmatic campaigns powered by proprietary technology and modern media strategy.
We help brokerages, teams, and real estate brands break through crowded markets by unifying Digital Out-of-Home (DOOH), Connected TV (CTV), live television, streaming, and paid digital into a single, fully integrated system—delivering the level of exposure, credibility, and market dominance once reserved exclusively for national and Fortune-level brands.
Through full-funnel strategy, modern AI-driven lead nurturing, emerging advertising technology, and advanced retargeting, we turn awareness into inbound demand, demand into qualified opportunities, and opportunities into closed transactions driving higher ROI, stronger brand authority, and predictable growth in competitive real estate markets.
Title Sponsers:
Fairway Morgage
At Fairway of the Carolinas, our mission is simple: Helping people do better in life. Mortgages are what we do – not who we are! We are very fortunate to be able to support several local charities and organizations that do great work in our local Charlotte community. Our team is always willing to lend a helping hand and use their time to share positivity where we can.
Where is it happening?
TPC Piper Glen, 4300 Piper Glen Drive, Charlotte, United StatesEvent Location & Nearby Stays:
USD 0.00
