The Narrative Engine: Scaling Your Story from DIY to Global Brand

Join us at Chelsea Table + Stage for an exciting conversation as part of New York Music Month's free programming where we will explore the critical role of Communications and PR across today’s music ecosystem—from artist storytelling and campaign strategy to corporate communications, brand positioning, and media relations in an era of nonstop content and viral culture.

Presented by EMPIRE, join moderator Ariana White (Vice President, Press & Media Strategy, Atlantic Records) alongside Bria Fisher (Vice President, Communications, EMPIRE), Anthony Langone (Head of Global Communications, Spotify), Evelyn Swiderski (Director of Communications, Vevo), and Maria Burge (Global Head of Communications, TuneCore & Head of Corporate Communications, Believe Americas) for a candid conversation about how narratives are built, amplified, managed, and protected across major labels, independent companies, distributors, DSPs, and media platforms.

From understanding when investing in PR actually makes sense, to learning how artists and companies can effectively shape their story and public identity, this conversation will pull back the curtain on the day-to-day realities of modern communications strategy. We’ll explore the “PR Lifecycle,” unpack how campaigns evolve from grassroots moments into global narratives, and discuss the unspoken strategies that can turn a release, brand, or cultural moment into long-term impact.

The ability to release music and build audiences independently has never been more accessible, but standing out and sustaining attention has never been more challenging. If you want to better understand how storytelling, communications, and media strategy shape modern artist careers, brands, and music companies, this conversation is for you.

Know what’s Happening Next — before everyone else does.

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Host or Publisher New York Music Month/EMPIRE