The Modern Checkout Funnel

The rise of TikTok, Instagram, and emerging platforms has turned shopping into a social-first experience—reshaping the way consumers discover, evaluate, and purchase products. Social commerce is no longer an experiment; it’s becoming the new checkout funnel, and brands that fail to adapt risk being left behind.

Join us for an in-depth discussion sponsored by Reap Commerce as leading experts break down how social commerce is disrupting traditional retail models and creating new pathways to profitability. From influencers and shoppable video to seamless in-app transactions, you’ll discover what’s driving consumer behavior and how retailers can capture attention in an era where likes turn into sales.

This program will spotlight strategies, case studies, and emerging tools that are redefining conversion—and share how retailers of all sizes can thrive in this fast-changing landscape.

Key Takeaways

By attending this event, you will learn:

• The New Checkout Funnel – Why social platforms are now the first—and sometimes only—stop in the path to purchase.
• Winning with Shoppable Content – How brands are leveraging influencers, creators, and live commerce to boost conversion rates.
• Data-Driven Insights – What social platforms reveal about consumer behavior that traditional channels miss.
• Adapting Retail Operations – Steps retailers can take to integrate social commerce into merchandising, marketing, and fulfillment.
• Future of Social + Retail – The technologies and trends set to shape the next phase of social-driven shopping.

Location:

SMU Collins Center (Auditorium) 3150 Binkley Ave., Dallas, TX 75205

Parking across the street at the Binkley Garage, free to attendees

Map included at the bottom of this page.

Parking access granted after registration.

Cost:

DFWREA Members - INCLUDED with Membership. Pre-registration Required.

Become a member to save over 35% on the entire year's worth of events!

Non-Members $65

Students FREE (registration required, present student ID at check-in)

THANK YOU TO OUR SPONSORS!

Reap Commerce

2026 Events Calendar:

Wednesday, September 17, 2025

“The AI Mandate: How Retail Leaders Are Turning Data Into Dominance”

Wednesday, October 15, 2025

“The Modern Checkout Funnel: How Social Commerce Is Disrupting Retail Forever.”

Wednesday, November 19, 2025

“Retailtainment: Why Your Store Needs to Feel More Like Fun and Less Like a Store”

Wednesday, January 28, 2026

“Is Loyalty Dead? The Brutal Truth About Customer Retention in 2025”

Wednesday, February 18, 2026

“The Innovation Playbook: What Separates Products That Fly Off Shelves from Those That Flop”

Wednesday, April 15, 2026

"From Aisles to Alarms: The Battle Against Retail Crime"

Info: Complimentary cocktails and hors d'oeuvres included with ticket price.

Host or Publisher Dallas/Fort Worth Retail Executives Association