The Masters at Bierock: Pimento Cheese Sandwiches
Schedule
Thu, 09 Apr, 2026 at 03:00 pm to Sun, 12 Apr, 2026 at 06:00 pm
Location
Bierock (2911 N. Sherman Ave., Madison, WI) | Madison, WI
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UPDATE: Just a note that on Thursday April 9, we will be showing the Wisconsin Badgers men's hockey team in the Frozen Four on our big projection screen TV at 4:00 p.m. because this is a rare opportunity.We'll have The Masters on the big screen from 3:00 to 4:00 p.m. on April 9, and then on the small screen afterwards. And we'll still have The Masters on the big projection screen the rest of the tournament as well.
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A tradition unlike any other: Pimento cheese sandwiches during The Masters.
From Thursday April 9 through Sunday April 12, Bierock will serve the iconic pimento cheese sandwiches that are sold at the Masters and have become part of its lore.
It’s simple yet delectable. We spread our popular house-made pimento cheese—the same we serve with our pretzels—between two slices of bread. The perfect finger food.
Included are chips and a pickle.
For one day only, we put a twist on the pimento cheese sandwich by offering it as a Grilled Cheese. Our typical Thursday food special is a grilled cheese and soup combo with a cup for $7.75 or bowl for $10.
Meanwhile, the golf tournament will be on our big projection screen TV. So while you’re at Bierock, you can pretend you’re at Amen Corner at Augusta.
So stop on by, watch The Masters and grab some food and drink. We’ll have the rest of our full food menu available during the event.
Rory McIlroy is the reigning champion, but he’ll have plenty of competition to win back the Green Jacket this year.
Bierock opens at 3:00 p.m. on weekdays and 11:00 a.m. on weekends.
Located at 2911 N. Sherman Ave., Bierock is part of the Northside TownCenter and across the street from Warner Park.
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Where is it happening?
Bierock (2911 N. Sherman Ave., Madison, WI), United StatesEvent Location & Nearby Stays:
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