The Masters at Bierock: Pimento Cheese Sandwiches

Name: The Masters at Bierock: Pimento Cheese Sandwiches
Start: 2026-04-09T15:00:00-05:00
End: 2026-04-12T18:00:00-05:00
Location: Bierock (2911 N. Sherman Ave., Madison, WI)

Schedule

Thu, 09 Apr, 2026 at 03:00 pm to Sun, 12 Apr, 2026 at 06:00 pm

UTC-05:00

Location

Bierock (2911 N. Sherman Ave., Madison, WI) | Madison, WI

A tradition unlike any other: Pimento cheese sandwiches during The Masters.
From Thursday April 9 through Sunday April 12, Bierock will serve the iconic pimento cheese sandwiches that are sold at the Masters and have become part of its lore.
It’s simple yet delectable. We spread our popular house-made pimento cheese—the same we serve with our pretzels—between two slices of bread. The perfect finger food.
Included are chips and a pickle.
For one day only, we put a twist on the pimento cheese sandwich by offering it as a Grilled Cheese. Our typical Thursday food special is a grilled cheese and soup combo with a cup for $7.75 or bowl for $10.
Meanwhile, the golf tournament will be on our big projection screen TV. So while you’re at Bierock, you can pretend you’re at Amen Corner at Augusta.
So stop on by, watch The Masters and grab some food and drink. We’ll have the rest of our full food menu available during the event.
Rory McIlroy is the reigning champion, but he’ll have plenty of competition to win back the Green Jacket this year.
Bierock opens at 3:00 p.m. on weekdays and 11:00 a.m. on weekends.
Located at 2911 N. Sherman Ave., Bierock is part of the Northside TownCenter and across the street from Warner Park.