The Marketing Pod: HubSpot UNBOUND Untangled

The future of B2B has just been unveiled at a major event in Boston. We’re bringing it to Birmingham – and what it means for you.
About this Event

HubSpot's UNBOUND, untangled: Bringing Boston to Brum

HubSpot’s annual event and product launch is taking place this September in Boston.

For those who can't make it to Boston, we're bringing the hottest highlights and most impactful moments from the three-day event a deep dive evening event in Birmingham, United Kingdom.

With complementary drinks and nibbles, the event will be hosted in one of Birmingham’s most unusual venues, underground in the Vaults of the Exchange.

Location

The Exchange, 3 Centenary Square, Birmingham.

Time: 6:00pm

Date: 28th September 2026

Agenda

🕑: 06:15 PM - 06:30 PM
The Agentic Customer Platform
Host: Adam Leach

Info: The operational divide between marketing, sales, service and delivery is closing, with business leaders forcing innovation fuelled by AI. We'll discuss what that means for how B2B businesses are structured, resourced and how you can stay ahead.

🕑: 06:30 PM - 06:40 PM
AEO: Being the answer in AI Search
Host: Raven Wheatley-Hawkins

Info: Your buyers don't search, they ask. Asking AI which suppliers to shortlist, who is best in your industry, to compare products, services, contracts all like for like. The question now is how does it represent your business, do you even get mentioned at all and what it costs you when your competitor is cited instead.

🕑: 06:40 PM - 06:55 PM
HubSpot Marketing Hub: Studio 2.0 and Nurture Agent
Host: Raven Wheatley-Hawkins

Info: How marketing teams running dozens of concurrent campaigns cut the coordination overhead between strategy, content and operations, and personalise nurture to deliver true 1:1 personalisation; powered by live insights and whilst avoiding adding teams of researchers, reviewers or thousands of points to a budget.

🕑: 06:55 PM - 07:10 PM
HubSpot Work: Delivery and Project Management
Host: Alexander Costello

Info: You've won the customer, delivered marketing ROI and they've now got a brilliant customer success team behind them. But why do we now loose all visibility to antiquated, complex, ERP and planning tools, completely disconnected to the customer? Introducing HubSpot Work.

🕑: 07:10 PM - 07:25 PM
HubSpot Service Hub: Autonomous Resolution Across all Channels
Host: Alexander Costello

Info: Customers expect to continue the same conversation across any channel. They might raise a query on live chat, continue over the phone, follow up on email and reply back on WhatsApp. How can that be managed seamlessly by both your team of support experts, but also their AI powered agentic counterparts.

🕑: 07:25 PM - 07:45 PM
HubSpot Agent Hub: Delivering AI solutions that drive growth
Host: Adam Leach

Info: Where AI stops being a set of disconnected departmental experiments and becomes governed, measurable capacity that stands up to scrutiny from IT, finance and the board.

🕑: 07:45 PM - 07:50 PM
Closing Remarks
Host: Adam Leach
🕑: 07:50 PM
Demos and Networking
Host: Adam Leach