The Marketing Meetup IRL: Toronto

The Toronto Marketing Meetup is an informal, friendly place for the marketers of Toronto to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode 🙂

We'll be in a brand new venue for this one, and we just want to get together, say hello, have a chat, and have a nice time.

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker, chat some more, and go home buzzing with new contacts and new ideas.

Let’s have a lovely night in the company of some amazin’ people.

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Speaker: Shazia Khan, Social Strategy and Insights Lead, Globe Content Studio (The Globe and Mail)

Topic: Adpocalypse now! How digital marketers can battle in an AI minefield

If you work in online marketing, you know that the AI arms race started long before the ChatGPT “bomb” went off; behemoths such as Meta, Google and others have been feverishly building these intelligent tools into their products for years, claiming that they’ll make our campaigns better, faster and automated. But sometimes, this exciting new technology feels more like a hindrance than a helper.

In this session, Shazia Khan will share how she’s been navigating these “AI landmines,” and how fellow marketers can get battle-ready for the road ahead.

Things you’ll learn:

• The (sometimes sneaky) ways AI is infiltrating your ad campaign targeting, optimization and creative generation.
• How to spot AI “booby traps” and prevent them from impacting your ad campaigns.
• Practical strategies for integrating automation into your workflow (without losing the human touch).

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The format of the night:

6:30 pm - doors open - drinks, networking, and smiles

7:00 pm - introduction and talks begin

7:30 pm - talks finish, networking, listening, saying hello, and positively lovely people

8:30 pm - end of the night - you leave with new contacts and fresh ideas

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A big round of thank-yous to…

Our lead sponsor, Content Workshop, a content-marketing agency that helps organizations use brand storytelling to demonstrate their expertise and rise in the SERPs. Check them out at ContentWorkshop.com

Our local host, EVNT by LAUFT, offers versatile event and coworking spaces available on-demand across LAUFT’s flexible workspace network. Book desks, offices, workrooms, or boardrooms, by the hour or day. Lauft.work

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And finally...

This is a donation ticketed event. Ticket price is yours to choose, from $5 to $20 😊

We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to [email protected] and we’ll find a ticket for you (provided capacity hasn't already been reached!) 🙂

Please let your marketing friends and colleagues know about this group too, we hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂

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See you there!

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