The Marketing Meetup IRL: Halifax

The Halifax Marketing Meetup is an informal friendly place to meet, learn, and share knowledge with one another. Come in 'listen' mode :)
About this Event

We’ll be meeting for the very first time in Halifax (woohoo!), and we just want to get together, say hello, have a chat, and have a nice time.

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker, chat some more, and go home buzzing with new contacts and new ideas.

Let’s have a lovely night in the company of some amazin’ people.

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Speaker: Hillary Gillis, Director, Strategic Accounts at Outshine

Topic: Starved for taste: what "perfect" ad copy is missing

For a moment, we believed AI could out-write us.

We handed it our ad copy, our offers, our voice, and got back prose that was clean, correct, and, more often than not, very forgettable. Now the market is flooded with it, and audiences have learned to scroll right past.

You can own the best go-to-market data, the sharpest ABM targeting, and a genuinely great product, and still lose at the first impression because your copy doesn't make anyone feel anything.

This talk is about reclaiming the one thing that still cuts through: taste. What "great" looks like, why it's a competitive edge, and how to build it back into your team.

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The format of the night (a half hour later than the norm, in case you want to fit in the world cup match that night too!):

6:30 pm – doors open – drinks, networking, and smiles

7:00 pm – introduction and talks begin

7:45 pm – talks finish, networking, listening, saying hello, and positively lovely people

8:30 pm – end of the night – you leave with new contacts and fresh ideas

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A big round of thank-yous to…

Volta, Canada’s East Coast Startup Hub and Co-Working Space. They connect tech entrepreneurs with programming, resources, and space to scale and grow their companies in the tech and innovation ecosystem. Check them out at https://www.voltaeffect.com/

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And finally…

This is a donation ticketed event. Ticket price is yours to choose, from $10 to $50 😊

We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to [email protected] and we’ll find a ticket for you (provided capacity hasn’t already been reached!) 🙂

Please let your marketing friends and colleagues know about this group too, we hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂

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See you there!