The Magic of Creativity: Rediscovering Wonder in Your Work

This panel brings together marketers who are redefining how brands connect with audiences by moving fast, testing often, and focusing on how consumers feel at every interaction. Panelists will discuss the value of short-form content as a playground for new ideas, from trying different messaging angles to exploring new channels and audiences. The conversation will also examine how thoughtful, human-centered user experiences shape brand perception, proving that every touchpoint is an opportunity to build trust and connection.

Attendees will gain new perspectives on embracing creativity as a process, letting go of “perfect,” and creating brand experiences that resonate in a crowded digital world.

Schedule:

11:30–12:00 PM: Networking

12:00 PM: Lunch served

12:00–1:00 PM: Panel discussion and presentations

Speakers:

Samuel Craig

Sam is an Assistant Brand Manager at Purina based in St. Louis, where he builds consumer-centric brand experiences and champions creative excellence in support of performance marketing and user acquisition efforts. His background spans multiple marketing disciplines, with expertise in paid social media, creative development, and always keeping the consumer top of mind.

Lisa Grimm

Global executive with 25+ years leading enterprise transformations at the intersection of business strategy, technology, and customer experience. Skilled in guiding C-suite leaders and managing multimillion-dollar programs that deliver measurable growth, efficiency, and brand impact through data-driven, people-centered solutions. Lisa holds an MBA from the International University of Japan and a bachelor's degree from Webster University in Vienna, Austria. She has also been the Chair of the UMSL Marketing & Entrepreneurship Advisory Board for eight years.

About the Venue:

The Magic House, St. Louis Children’s Museum is a nonprofit organization that offers a wide variety of hands-on learning experiences encouraging and inspiring children of all ages to become lifelong learners. The interactive museum is open to the public and also offers field trips, family STEAM nights, scout programs, and summer camps.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher AMA Saint Louis