The MacLaren Memorial Lecture 2024


Thu May 16 2024 at 05:30 pm to 07:00 pm


Aston Business School | Birmingham, EN

Join CEO, Gary Coombe, as he unveils the secrets to Gillette's sports marketing success and delves into the future of gaming.
About this Event

This is a swell ball game, and if you pick up a Tech Razor tonight with a Gillette Blue Blade, it will give you a swell shave tomorrow morning and every morning.”  Red Barber, World Series Baseball Radio Commentator, 1939 

A few weeks after this broadcast, Gillette had sold more than 2.5 million World Series special razors, solidifying sports marketing at the heart of the company’s strategy, where it remains today.

Step into the world of sports marketing with Gillette CEO, Gary Coombe, as he takes us on a journey through the company's iconic 100+ year history. From the World Series special razors to global partnerships with sporting legends like David Beckham and Roger Federer, discover how Gillette has been a pioneer in associating its brand with the power of sports. 

Join us as we delve into the business strategy and return on investments behind these sponsorships, and explore the exciting future of sports marketing, including the booming opportunities in Gaming & eSports, enjoyed by over 3 billion passionate players and supports across the globe.

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Where is it happening?

Aston Business School, Aston University, Birmingham, United Kingdom

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Chartered Management Institute

Host or Publisher Chartered Management Institute

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