The Luxury Standard: Engineering Every Touchpoint to Justify Premium Fees

In the ultra-competitive Los Angeles luxury market, flawless craftsmanship isn’t enough—your brand drives your margins. This session introduces the Iconic Status framework used by top builders to elevate perception, build instant trust, and reduce price sensitivity. Learn how to audit key brand touchpoints, transition from commodity to authority, and create a high-end client journey that wins premium projects consistently.
Target Audience: Contractors, home builders, and developers
Join Megan Keyser at Build Expo Los Angeles, America's Premier Regional Building & Construction Event