The LinkedIn Blueprint

Are you tired of posting valuable insights on LinkedIn only to feel like your message is getting lost in the noise?

You have deep expertise, but your current strategy isn't effectively translating into recognition, influence, or opportunity. The key to success isn't aggressive selling—it's establishing authority and cultivating a relevant audience.

In this focused, high-impact workshop, you'll walk away with a blueprint to transform your LinkedIn profile from a static resume into professional influence. We're cutting through the hype and showing you:

· Content: what works best now

· Why your LinkedIn profile is crucial

· How to identify and attract an audience, intentionally

· Tips on generating meaningful conversations and attracting enquiries

If you're ready to stop waiting for opportunities and start actively drawing them to you by building a powerful, trusted presence on the world's largest professional network, this is your opportunity to harness LinkedIn for business growth in 2026

About Joyce

A corporate escapee, Joyce has worked in Singapore, Zurich, Glasgow and London in marketing, account and project management roles.

Joyce started her agency, MarketingTech in 2016. MarketingTech takes the guesswork out of marketing through multi-channel Search Engine Optimisation for Websites, YouTube and LinkedIn.

Joyce lives and breathes LinkedIn, and has trained and mentored many businesses on getting the best out of the professional networking platform.

She co-hosts LinkedIn Local London, popular in-person meetups which aim to bring together and nurture our LinkedIn connections to life.
Find Joyce on LinkedIn: Joyce Ong | LinkedIn

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Host or Publisher Small Business Research + Enterprise Centre