The Life of a Content Creator: What It Takes to Grow on Reels & TikTok

Event Description

This hands-on session pulls back the curtain on what it really takes to show up and grow through short-form video. We’ll dive into how to think like a creator (not just a marketer), use Reels and TikTok trends strategically, and craft scroll-stopping content that builds community, authority, and brand love.
Key Takeaways

1. Master the Algorithm Shift: Understand what drives organic reach and how to work with the algorithm, not against it.
2. Create with Intention: Learn a repeatable process for turning trends into strategy, so every video supports brand storytelling and growth.
3. Show Up Like a Creator: Get practical, on-the-spot tips for filming, editing, and posting content that feels authentic, builds community, and drives real engagement.

About the Speaker

Daniela Schrittenlocher is the founder of Main Feed Marketing, a social-first agency based in Grand Rapids, Michigan, and GR Creator Studio, West Michigan’s first large-scale content creator studio.

As a full-time content creator herself and educator, Daniela teaches brands, entrepreneurs, and creatives how to grow online through authentic social media content.

Her work has recently been featured on WZZM 13 and she’s collaborated with many creators and businesses to build communities online.

https://www.linkedin.com/in/danielaschrittenlocher/

https://www.linkedin.com/company/grcreatorstudio/

Ticket Prices through noon, Tuesday November 11:

• Member - $30
• Future Member- $40
• Prices increase by $5 after 12pm on November 11

*As a member, please use the discounted link found in the members-only email invite, to redeem your registration discount.

Membership Information:

Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it's all just $169/year. https://ama.org/join

For those who recently joined AMA, email a copy of your confirmation to [email protected] to receive the member promo code for your discounted registration.

REFUND POLICY

• Up to 7 days before the event: Full refund no questions asked
• 7 days or less until the event: no refunds or transferrence (includes getting sick, positive COVID test, poor weather, etc.)
• Death or serious illness (hospitalization, etc.): full refund with no advanced notice

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher American Marketing Association of West Michigan