The Joe Public Retreat 2024

• 3 days of exclusive content and collaboration
• All meals and drinks included
• You will be responsible for your own travel and accommodations

Leaders in our industry have loudly proclaimed the need for deep, meaningful change in the way hospitals and health systems market themselves to their audiences. That’s what Joe Public Retreat is all about. For this three-day event, senior-level marketers will gather with peers, hear best practices from industry leaders, and ultimately walk away being on the leading edge of healthcare marketing innovation.

Much more than a conference, Joe Public Retreat provides a unique atmosphere and small group setting that encourages attendees to not only hear from industry leaders, but engage them in conversation about specific ideas and challenges. Expert-led panels, executive keynotes, and roundtable discussions also round up the agenda and focus on the transformation of healthcare marketing.

The theme for the conference this year is Rome is Burning: The Future of the CMO Position. We will focus on the shifting societal and industry dynamics threaten the very role of marketing in healthcare. With growing demand from an aging population; reduced capacity due to long-term labor shortage issues; ongoing financial stress for many health systems – all of these add up to an environment unforeseen in this space. How do CMOs not only demonstrate their impact on their organizations, but defend the fundamental value of marketing in this shifting landscape? The return of the Joe Public Retreat will explore the threats to the CMO and ideas for the way forward.

We provide your meals and excellent refreshments to complement the entire experience. We hope you will join us for a robust discussion in a beautiful venue.

Learn more at: https://www.reviveagency.com/events/the-joe-public-retreat/

• 12 PM: Lunch and Registration
• 2 PM: State of Healthcare Economics (Speaker TBD)
• 5 PM: Welcome Reception
• 7 PM: Small Group Dinners

• 7:30 AM: Breakfast and Mingle
• 8:30 AM: Introduction - Rome is Burning
• 9:15 AM: Expert Panel - CMOs on the Front Lines
• 10:30 AM: Break
• 10:45 AM: Expert Panel - The Impact of AI
• 12 PM: Lunch
• 1:15 PM: Expert Panel - CMO Trends from Outside of Healthcare
• 2:30 PM: Small Group Workshop
• 3:30 PM: Break
• 3:45 PM: Group Share Out
• 6:30 PM: Cocktail Hour and Dinner

• 8 AM: Breakfast
• 8:30 AM: Expert Panel - The Path Forward
• 10:30 AM: Break
• 10:45 AM: ROI at Scale Session
• 11:30 AM: Final Remarks and Closing

Host or Publisher Revive