The Invisible Shopper: Why AI Agents Are Rewriting the Rules of Marketing

Speaker: Eric Svenson, Founder, Catalyst Marketing Strategy

If psychology is the operating system of marketing, what happens when the shopper isn't human? Every principle in the marketer's toolkit — from price anchoring to loyalty programs, social proof, emotional storytelling, and scarcity — was built to influence a human shopper. The rise of agent-mediated commerce presents a challenge most marketers haven't fully confronted yet: how marketing itself must evolve when consumers delegate shopping to an AI agent.

• Why thinking of agents as superhuman shoppers is the wrong model.
• Which product categories are likely to “go agentic” first.
• Where a new moment of truth appears in a hybrid human-AI path to purchase
• Why agentic commerce requires roles that don't exist yet.

is a marketing strategist, fractional CMO, and founder of Catalyst Marketing Strategy. With 20+ years of experience in digital marketing, eCommerce, and growth strategy, Eric brings a practitioner's perspective to one of the most consequential shifts in marketing since the rise of mobile. He is currently completing his first book, The Invisible Shopper: How AI Agents Are Rewriting the Rules of Marketing, now in pre-publication.

Event Notes:

• Lunch will be served.
• While this is an IN PERSON event at LOTH, a Zoom link can be made available to those who can only attend virtually.
• All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second (sometimes third) Wednesday of the month. You do not have to be an AMA member to attend.

AMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more.

Facilitated by Betty Rodriguez-Hakes, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.

With the input of those who attend the soft launch, the AMA Cincinnati Design Community will endeavor to host and facilitate regular meetings that discuss the current design landscape, job market, software, tools, trends, and more. We look forward to supporting you in the future.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

Learn more at AMACincinnati.org

LOTH, Inc. is an Ohio-based office furniture and workplace design company creating smarter spaces for the corporate, education, healthcare markets and more.

Founded in Cincinnati in 1891, with offices in Cincinnati and Columbus, we proudly serve clients across Ohio, Southeastern Indiana, and Northern Kentucky.

As workstyles evolve, so should work spaces. Above all, LOTH delivers flexible furniture systems, data-driven design, and modular architecture to help teams thrive.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher AMA Cincinnati Chapter