The Intelligent Practice Key AI Strategies for Growth in Aesthetics

Stay ahead of the curve in aesthetic medicine with this cutting-edge workshop designed for injectors, medical spa owners, and practice leaders. Discover how to harness the power of artificial intelligence (AI) and data to drive growth, streamline operations, and sharpen decision-making.

Session 1: Competing in the New Digital Landscape

Speaker: Michael Antosy, Director of Business Development, MyAdvice

• Google’s new AI search overview: how the search landscape is shifting
• What Experience, Expertise, Authority, Trustworthiness (E-E-A-T) look like now, and how to build/communicate them
• How digital strategies must adapt to generate leads and revenue when patients are found via AI-powered tools

Session 2: From Data to Decisions — Turning KPIs Into Profitable Strategies

Speaker: Randy Torban, Consultant & VP of Patient Acquisition, EntityMed AI

• Looking at $1 to understanding the value of data
• How AI tools (in marketing, EHR, patient engagement) help produce accurate, timely data for decision-making
• Diving into marketing and revenue KPIs – Interactive with worksheets for the audience
  
• Using KPIs to measure how successful we are – Interactive with worksheets for the audience

Host or Publisher The International Academy of Facial Aesthetics