The Importance of Multichannel Marketing

In today's rapidly evolving business climate, multi-channel marketing has transitioned from a nice-to-have to a critical necessity. As digital touchpoints proliferate and consumer behaviors shift, the ability to engage audiences across a variety of platforms—social media, search engines, email, and more—becomes indispensable.

Multi-channel marketing offers businesses the unparalleled advantage of meeting their customers wherever they are, delivering personalised, consistent messaging that resonates deeply with diverse audience segments.

This approach not only amplifies reach and engagement but also significantly enhances the customer journey at every touchpoint, turning casual browsers into loyal customers. By leveraging data-driven insights from multiple channels, businesses can craft highly targeted strategies that speak directly to the needs and desires of their audience, ensuring that every marketing dollar is spent wisely and effectively.

Join our session on the ins and outs of multichannel marketing to turn your marketing efforts into a strategic investment that delivers tangible, profitable outcomes.

Key Takeaways:

1. Understand what multichannel marketing is and how to avoid common misconceptions

2. Evaluate the benefits of multichannel marketing and consumer data that you can gather

3. Understand the best online channels to help you reach customers or clients at different stages of their purchase journey.

4. Navigate the best practices and learn how to implement multichannel marketing, regardless of budget.
PRESENTERS

Catherine Butt - General Manager, Springboard Digital

As a digital marketing professional, Catherine has spent the past 6 years working agency-side, developing her knowledge across client strategy, Search Engine Marketing, and Social Media Ads. In her role as a Client Success Manager at Springboard Digital, Catherine has worked with a diverse range of clients across eCommerce and service based businesses, working directly with business owners to help establish and scale their digital campaigns. Having recently been promoted to General Manager, Catherine now leads and oversees Springboard's day to day operations, working with digital specialists and the Client Service team to ensure the continued success and ongoing growth of the agency.

Trevor Anderson - Senior Delivery Manager - Springboard Digital

Trevor is a data-driven marketing strategist with a wealth of experience across the digital marketing ecosystem. With a hands-on background building campaigns across Google and Meta and implementing SEO strategies, Trevor knows what it takes to execute an effective digital strategy, utilising the right channels to gets results, even on smaller budgets. At Springboard, Trevor spearheads the delivery of all client work across SEO, Paid Search, Paid Social, Tracking and Analytics, collaborating with the Client Service team to ensure seamless execution and ongoing optimisations across all campaigns and strategies.

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