The Icon Launch Event
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🎉 You’re Invited — The Icon Launch Event!
Something iconic is coming to Bourke Street.
Join us as we celebrate the official rebrand of 206 Bourke Street into The Icon, with an afternoon of free entertainment, arcade games and prizes as well as exclusive pop-up food activations in the heart of Bourke Street and Chinatown.
📍 Where: 206 Bourke St, Melbourne
📅When: Friday, September 18 | 4–7PM
🎟️Entry: FREE
What's in store:
🎧 Live DJ
🕹️ FREE Arcade games
🔍 Scavenger hunt with exclusive prizes
🍜 Pop-up food activations
🧧Limited Retailer Vouchers
Bring your friends, bring your appetite, and come experience the new Icon at 206 Bourke Street. This is one you won't want to miss. See you there 👀
Something iconic is coming to Bourke Street.
Join us as we celebrate the official rebrand of 206 Bourke Street into The Icon, with an afternoon of free entertainment, arcade games and prizes as well as exclusive pop-up food activations in the heart of Bourke Street and Chinatown.
📍 Where: 206 Bourke St, Melbourne
📅When: Friday, September 18 | 4–7PM
🎟️Entry: FREE
What's in store:
🎧 Live DJ
🕹️ FREE Arcade games
🔍 Scavenger hunt with exclusive prizes
🍜 Pop-up food activations
🧧Limited Retailer Vouchers
Bring your friends, bring your appetite, and come experience the new Icon at 206 Bourke Street. This is one you won't want to miss. See you there 👀
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Where is it happening?
206 Bourke St, Melbourne VIC 3000, Australia, 206 Bourke St, Melbourne VIC 3000, Australia, Melbourne
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or Publisher206 Bourke Street
