The GTM Planning & Strategy Workshop - Salt Lake City 2026

Get ready for an interactive 2026 workshop where we’ll dive deep into The Revenue Engine Workbook and help you build a smarter, more measurable path to revenue.

3 Cities. 3 Hours. 1 Transformative Experience.

The Revenue Engine is hitting the road in 2026. Join Kara Brown, B2B GTM expert and author of The Revenue Engine, along with the LeadCoverage team for an exclusive workshop designed to help you turn your go-to-market strategy into a revenue-generating machine.

New for 2026, we’ll also introduce LGER — the Logistics Growth Efficiency Ratio — the benchmark from the Supply Chain Growth Index that shows how much pipeline leading companies generate per $1 invested. You’ll learn how to apply it to pressure-test your current strategy and plan smarter for the year ahead.

In this hands-on session, you’ll:

• Clarify your Ideal Customer Profile and Total Addressable Market
• Align sales and marketing around shared pipeline goals
• Apply backward math to reverse-engineer revenue targets
• Identify gaps in your current GTM system
• Build a focused 2026 action plan you can execute immediately

Walk in with goals.
Walk out with math, alignment, and a clear execution plan.

Want more information on The Revenue Engine or LeadCoverage prior to the scheduled events? Email Jeff at [email protected]

Know what’s Happening Next — before everyone else does.

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Host or Publisher Kara Smith Brown