The Future of Marketing: Professors and a Rising Star

If you’re a mid-career or senior marketing professional wondering how to stay ahead as tools, talent, and expectations shift, this Lunch & Learn is designed with you in mind.

Join AMA Cincinnati for a Trailblazer Lunch & Learn that flips the usual panel format. Instead of talking about the next generation, we’ll bring together experienced marketing professors and a standout student who is already applying modern strategies in real-world settings, and explore what today’s leaders can learn, adapt, and apply right now.

This session is built for professionals who want to sharpen their thinking, future-proof their teams, and better understand how marketing talent is being developed before it enters the workforce.

• Insight into how marketing is being taught today and where it’s evolving.
• Perspectives from an emerging marketer already executing with modern tools and platforms.
• Practical takeaways for leading, mentoring, and developing marketing talent.
• A candid conversation on what skills and mindsets will matter most over the next few years.

This session is ideal for mid-career and senior marketing professionals, directors, managers, and educators who want to understand how the next generation of marketing talent is being developed and what they can learn from them.

Lunch, conversation, and fresh perspectives included.

• This is an IN PERSON event! We look forward to seeing you at Moerlein Lager House at 115 Joe Nuxhall Way, Cincinnati, OH 45202.
• A buffet-style lunch will be served. If you have any dietary restrictions, please share when prompted during your registration.
• All are welcome. You do not have to be an AMA member to attend.

Karen Eutsler

Senior Teaching Professor of Marketing, Xavier University

Program Director, Xavier Next

Karen brings more than 15 years of corporate experience into the classroom, with a strong emphasis on experiential learning. Her students have worked on real-world projects with organizations including FC Cincinnati, the Cincinnati Reds, Tide Cleaners, and Kroger. She is known for creating hands-on learning experiences that connect students directly with business leaders and measurable outcomes.

Roseann Hassey

Associate Professor – Marketing, University of Cincinnati

Roseann teaches Introduction to Marketing and Personal Branding at both the undergraduate and graduate levels, blending deep academic training with industry perspective. She holds a Ph.D. in Marketing from the University of Cincinnati, an MBA from Harvard Business School, and a B.A. in Economics from Duke University. Her work focuses on marketing strategy, brand engagement, and preparing students to succeed in today’s competitive landscape.

Keith Miller

President, Xavier Element

Senior Marketing Major, Xavier University

Keith is the President of Xavier Element, a student-led digital marketing agency and consultancy, and a senior marketing major at Xavier University. He is passionate about consumer packaged goods, brand management, and direct-to-consumer strategy. After a successful internship with The J.M. Smucker Co., he is set to return as a Brand Marketing Analyst in 2026. Keith was also named to the Cincinnati Business Courier’s 2025 INNO 5 Under 25 Watchlist.

Cortlan Booker

VP, American Marketing Association Cincinnati

Advertising Sales Manager, Spectrum Reach

Cortlan Booker is a digital marketing professional with more than a decade of experience delivering results-driven strategies across multiple industries. He also co-instructs a professional sales skills course at Xavier University, helping prepare the next generation of communicators and marketers. Cortlan has been recognized with the Cincinnati Business Courier’s Forty Under 40 award and is actively involved in the Cincinnati marketing community through leadership, mentorship, and service.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. W e provide opportunities for marketers and related professionals across industries, businesses, functions and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

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