The Future of Marketing & Marketing Organizations in APAC on 20 Sep in SG!

Marketing as a function has been evolving significantly in the last two decades. The shift towards digital communication, social media as an indispensable channel, and KOLs as important multipliers are just a few examples of how marketing as an industry has been evolving while retaining its core focus on aspects of below-the-line events, above-the-line print and television advertising, and design as an important driver for brands.

Marketers do not only need to evolve their knowledge and capabilities accordingly. They must also find their way in a highly competitive field often characterized by challenging timelines, differing expectations of manifold stakeholders, and budget constraints.

Just coming out of COVID-19, we observed career shifts across many industries and notably support functions, including marketing and its leaders. Driven by political and economic evolutions, we are now facing restructuring and business transformations across different industry verticals that are named uprecedented by many. Optimization and localization are more critical than ever to ensure sustainable growth and business longevity with such rapid transformations and changing structures.

Yet, just how far have marketing organizations evolved in terms of the set-up, support capabilities, and career development to enable the attraction and retention of our marketing talent to ride the tidal wave of constant change?

Join us at this conference for a morning of insightful discussions by business, marketing, and agency leaders who will share their perspectives on how marketers and marketing organizations can future-proof themselves. This event is for CMOs, Heads of Marketing, their C-suites, and decision-makers in marketing from SMEs. Join three insightful discussions on a first-come, first-served basis. Agencies, consulting, technology, and other sell-side vendors are by invitation only.

PANELISTS

Mansi Chopra, Global Marketing Director | Thunes

Anuja D.W. | Global Marketing Strategist

Will Lee, Founder and Managing Director | That Marketing Guy

Mylene Ong, Group Chief Marketing Officer | Oona Insurance

Daria Schona, Senior Marketing Manager | Cigna Healthcare

Judson Teo, Group Head of Marketing | BLOCK71

Cara Wong, Head of Marketing APAC | Wilhelmsen

Alexander Ziehe, Managing Director Southeast Asia and Oceania | Viessmann

This conference is organized by PALLAS BrandFare & Mad About Marketing Consulting:

Corinna Seidel, founder of PALLAS BrandFare, and Jaslyin Qiyu, founder of Mad About Marketing Consulting, join forces for marketing in the Asia Pacific region to drive business growth for their clients. With their collaboration, they focus on brand and marketing management, localization strategies between Europe and Asia, C-level profiling and communication, change management, social and content strategy.

About PALLAS BrandFare - PALLAS BrandFare is a marketing network consultancy for international providers of technological products and services, offering global marketing and PR solutions tailored for market entry and sustained growth. Services encompass marketing and branding strategies, storytelling, public relations, and content marketing. For expansion projects, the geographic focus is on Asia and Europe. PALLAS BrandFare is located in Hamburg, Singapore and Hong Kong.

About Mad About Marketing Consulting - In the dynamic B2B and B2C landscape, where every business seeks to carve its unique identity, Mad About Marketing Consulting transcends conventional marketing boundaries. Mad About Marketing Consulting is the brainchild of Jaslyin Qiyu, a seasoned marketing and communications professional with over two decades of transformative marketing leadership experience in global MNCs. We are an ally and advisor for CMOs, Heads of Marketing and C-Suites, maximizing marketing potential through strategic transformation for brand, customer experience, MarTech, content, mobile and social. Whether it’s people, processes, or platforms, we are driven by our people-centric values and passion for solving problems, thinking with empathy and acting with integrity to ensure better business and marketing outcomes.

Host or Publisher PALLAS BrandFare & Mad About Marketing