The Fires are Out - What’s Next for Los Angeles Tourism?

Tuesday, March 25, 2025

Registration: 11:30am

Lunch: 12:00pm

Education Program: 12:45pm

Adjorn: 1:30pm

The Omni Hotel: 251 South Olive Street , Los Angeles, CA 90012

This year 2025 seems to have started with the world turned upside down. Terrorism in New Orleans on January 1, wildfires in LA just a week later (at least we had a most beautiful Rose Parade), and other events challenging us to figure out and plan around our economic and tourism landscape.

Join TTMA on Tuesday, March 25 when we are pleased to feature Adam Burke, CEO of Los Angeles Tourism. Adam will provide us with an overview of Los Angeles’ current travel & tourism scenario, how LA Tourism is addressing fire and media related impact on tourism, and will offer his insights on key learning from this situation to build back better going forward.

This popular TTMA gathering promises to be especially informative and engaging given LA’s current tourism environment. Please join us!

ADAM BURKE

President & CEO

Los Angeles Tourism & Convention Board

Adam Burke serves as President & CEO of Los Angeles Tourism & Convention Board, the official, non-profit tourism promotion organization for the City of Angels. With its mission to “improve the quality of life for all Angelenos through the economic and community benefits of tourism,” Los Angeles Tourism is proud to represent over 1,100 Member businesses across the local travel & tourism sector, which is one of the region’s largest contributors to employment, business sales, and tax revenues.

With more than 30 years of travel & tourism industry experience, Burke previously served as Senior Vice President, Customer Loyalty for Hilton Worldwide with global management responsibility for the award-winning Honors customer loyalty program. He joined Los Angeles Tourism in 2016 as the organization’s Chief Operating Officer.

Burke is actively engaged in advocating for the nation’s tourism sector and has been appointed by the U.S. Department of Commerce to serve on the United States Travel & Tourism Advisory Board. He also represents the U.S. as a Vice Chair of the World Tourism Alliance, in addition to serving on the Executive Committee of the Destinations International Foundation.

Burke is passionately committed to creating a more equitable and inclusive travel and tourism community, serving as the Board Chair of Tourism Diversity Matters, a national non-profit organization created to provide industry leaders with the tools and resources needed to develop more effective, long-term DEIA strategies.

Locally, Burke serves on the Executive Committee of the Los Angeles County Economic Development Corporation, and the Board of Directors of the CalTravel Foundation, Los Angeles Area Chamber of Commerce, and Sister Cities of Los Angeles, as well as the Advisory Board of the Los Angeles Sports & Entertainment Commission.

Host or Publisher TTMA, Travel and Tourism Marketing Association