The Fail Forward Event Spring 2026

Come join us at the The Shop DSM Event Center event space for an evening filled with inspiration, learning, and growth! At The Fail Forward Event, we celebrate the lessons that fears, failures, and setbacks teach us. Get ready to hear from amazing speakers, participate in engaging discussions, and connect with like-minded individuals who understand that mistakes are just stepping stone to success. Don't miss out on this opportunity to embrace the lows and fail forward.

Hear real stories from leaders who have navigated obstacles and turned moments of failure into opportunities for personal and professional triumph. This session, we will have a special message from the late Bruce Sherman, former President and Co-Owner of Packaging Distribution Services. Ric Jurgens, former CEO of HyVee, will be available for the panel portion of the event, in honor of Bruce.

Connect and reflect with others during the round-table discussion session.

Interact with the event speakers, ask questions, connect on challenges, or share your personal experiences with the community.

Snacks and first drink included with purchase of a ticket.

Know what’s Happening Next — before everyone else does.

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Host or Publisher The Fail Forward Project