The Evolution of Marketing: Harnessing AI for Success

and the are thrilled to invite you to an exciting and important in-person panel event in November: The Evolution of Marketing: Harnessing AI for Success.

Join us on November 20 at our UC Berkeley Extension - San Francisco Center for an insightful dive into how AI is revolutionizing the world of marketing—from personalized customer experiences to predictive analytics. Our expert panelists will explore cutting-edge trends, tools, and strategies that are shaping the future of the industry. They will discuss how opportunities could be offset by risks and how marketing teams must be at the helm of AI applications.

Whether you're a marketer, tech enthusiast, or simply curious about the intersection of AI and business, this event is for you! Don't miss the opportunity to learn from industry leaders and gain insights on how to stay ahead in a rapidly evolving landscape.

AGENDA

6:30 pm - Registration and Networking

7:00 pm - Welcome speech by , Director Academic Design, Innovation and Custom Programs at UC Berkeley Extension and Introduction of the event by , Executive Director at the Fisher Center for Business Analytics

7:05 pm - Keynote Address + Panel Discussion

7:05 pm - 7:15 pm: Keynote by , President - American Marketing Association - SF Chapter, on "AI and Marketing Now: Excitement, Confusion and Fear"

7:15 pm - 8:30 pm: Panel discussion and Q&A with the audience

8:30pm - 9:00pm - Networking reception

ABOUT OUR KEYNOTE SPEAKER

President - ; Founder -

Eric Weidner built his first website in 1996. Since then, has turned his company, Workbox, into a small but mighty digital marketing agency that has clients all over the world, primarily in the SaaS and pharmaceutical industries. He is also president of the American Marketing Association San Francisco, where it is his job to shamelessly pitch you to become a member or sponsor.

ABOUT OUR SPEAKERS

VP of Marketing - (YC W23)

Jerem Febvre is a seasoned startup executive and serial entrepreneur with over 15 years of experience driving explosive growth for transformative products. With a proven record of founding successful ventures and achieving two exits, Jerem scaled Heroville (Gaming) and Sublime (Advertising) to 300 million users and $40M in annual revenue before acquisition. He has also held pivotal roles at trailblazing companies like Jiko—the first fintech to secure a U.S. banking license—and led the Smurfs franchise to become a top global Web3 gaming phenomenon. Now, as the Marketing leader at YUMA.ai (YC W23), an AI pioneer transforming e-commerce support automation, Jerem continues to push boundaries in the AI space. Passionate about the synergy between human creativity and AI, Jerem is an avid enthusiast of Large Language Models (LLMs), exploring how they can drive innovation while preserving the essential balance between human insight and machine learning.

3X CMO Hazelcast, Pyramid Analytics, Reltio

Jakki is a high-energy, customer-focused, and results-driven B2B marketing executive with expertise in marketing and selling high value software to large enterprises. Most recently she was the Chief Marketing Officer at three venture-funded software startups in the data management, analytics, and application development markets. With 20+ years of experience boosting brand awareness, building pipeline, and driving customer advocacy, Jakki has held leadership roles at 3 successfully acquired venture-funded start-ups, 2 scale-ups (each secured $120M in funding) and a midsize company where she contributed to double-digit growth. She has a passion for building new market categories and go-to-market strategies that drive rapid revenue growth, driving cross-functional collaboration, and coaching and developing teams. Jakki’s marketing expertise includes launching differentiated brand identities and websites, product positioning, messaging and launches, content strategy, thought leadership, demand gen, ABM, social media and exploring the use of AI for improved marketing efficiency and effectiveness.

Founder & Managing Partner -

Natalie Lambert, Founder & Managing Partner at GenEdge Consulting, is a leader driving innovation in marketing through generative AI. Her journey into the world of AI began at Google, where she initiated AI pilot projects across the organization to identify practical use cases, tools, and strategies to enhance Google's marketing efforts. Natalie also led the content strategy at Google Cloud, held CMO positions in two successful enterprise startups, and worked at Citrix in various marketing capacities. Her career began at Forrester Research, where she advised companies on tech investments and best practices.

Lead Product Manager - @ Big-Tech, Instructor GENAI @ Stanford Continuing Studies

Biography to come soon

ABOUT OUR MODERATOR

Executive Director –

Founder and Co-President –

Gauthier Vasseur began his career in audit, corporate finance, and treasury. But it was his passion for analytics that triggered a change of heart when, in the early 2000s, he realized that it was possible to work faster and, above all, more accurately using simple data techniques. He launched with the AFTE, the French Association of Corporate Treasurers, the development of courses and conferences on information systems in Finance. In 2004, he fully switched to the world of technology. He became product marketing director for performance management solutions at Hyperion in Silicon Valley, later acquired by Oracle. In 2007, he was appointed director of financial data management at Google. He then became vice-president of data solutions at TriNet, on the eve of its IPO and finally Chief Operating Officer of the US subsidiary of Semarchy before it was acquired by a private equity fund. The last turning point in his career began in 2008 with his first data courses at Stanford University. This is how he embarked on the path of an instructor career. In 2017, he founded Data Wise Academy, a boutique business analytics training firm in Menlo Park, California. In 2018, he joined University of California, Berkeley to lead the Fisher Center for Business Analytics at the Haas School of Business. He now focuses on academic and professional research and teaching. He also supports inclusion and diversity in data, with the creation in 2018 of the Berkeley Alliance for Inclusive AI. Gauthier is also the author of the book "Become a Data Pioneer," published in French, a must-read for learning analytics. As a life-long learner, he also spends his spare time surfing in the Pacific and scouting the universe with astrophotography.

Host or Publisher UC Berkeley Extension