The Evolution of Consumer Behavior

The way consumers make decisions has changed more in the last five years than in the decade before. Today, alignment with what a brand stands for carries more weight than price alone and influences which brands they choose to support and how quickly they make that choice. This shift shows up in shorter consideration windows, less tolerance for unclear positioning or mixed messages about a brand’s values, greater reliance on peer signals and real-world proof, and faster disengagement when something does not feel right.

In this insight-driven, marketer-focused program and networking event cohosted with Hopkins Printing, presenter Renae Scott, Founder and CEO of Bee Collaborative, shares real-world examples and practical takeaways that help marketers better understand today’s audiences and adjust how they connect, communicate, and convert. Attendees will leave with a clearer view of how consumer behavior has changed and actionable steps they can take now to adapt their strategies for this new paradigm.

Event Details

• Date: Wednesday, March 11
• Location: Hopkins Printing HQ // 2246 Citygate Drive, Columbus, OH 43219
• Times: Doors Open + Networking 8:00 am // Presentation starts at 8:30 am
• Cost: No Fee to Attend // Pre-registration is requested
  

About the Speaker

Renae Scott brings more than 20 years of marketing leadership to this session, sharing a clear and refreshing approach to building effective marketing without the overwhelm. Drawing on experience from Victoria’s Secret, leading economic development marketing for the state of Ohio, and her work as Founder & CEO of Bee Collaborative, Renae breaks down what marketing actually is—and why simplicity, clarity, and intention outperform doing “all the things.” Attendees will learn her Build Smart Framework, a five-step system that helps businesses reach the right people, convert interest into action, and create repeat engagement. She also reveals five quick wins that any business, nonprofit, or community organization can implement immediately to create momentum. Through real-world examples and a practical 90-day action plan, Renae demonstrates how small shifts create big results. This talk is warm, relatable, and packed with takeaways leaders can apply the same day. Attendees will leave feeling clear, confident, and capable of building marketing that works - without the chaos.

Know what’s Happening Next — before everyone else does.

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Host or Publisher American Marketing Association Columbus Chapter