The Event Business Blueprint: A 2-Day Event Planning & Business Intensive

Learn how to start, price, plan and grow your event business during this hands-on 2-day intensive in Charlotte, NC.
About this Event

Your Talent Got You Interested. Now Learn the Business.

You love creating beautiful events—but beautiful events are only one part of building a successful event business.

The Event Business Blueprint is a two-day, hands-on event planning and business intensive created for aspiring and emerging event professionals who are ready to understand the business behind the beautiful events.

Presented by Natalie J Couture Events, this experience goes beyond inspiration. You'll learn practical strategies for building your business, working with clients, pricing your services, managing vendors, planning events from beginning to end, and creating a professional client experience.

Whether you're completely new to the industry, have been planning events for family and friends, or have already started your business but need more structure, this workshop is designed to help you build a stronger foundation.

DAY ONE — BUILD THE BUSINESS

We'll focus on turning your talent into an actual business.

You'll learn about:

• Starting your event business
• Finding your niche
• Choosing your services and packages
• Pricing your services for profit
• Client consultations
• Contracts and business practices
• Event budgeting
• Branding and marketing
• Creating an exceptional client experience

DAY TWO — PLAN THE EXPERIENCE

Now we're taking what you've learned and putting it into action.

We'll cover:

• The event planning process from start to finish
• Planning timelines and logistics
• Vendor management
• Creating professional proposals
• Event design fundamentals
• Production and execution
• Troubleshooting and problem solving
• Real-world event scenarios

AND YES—YOU'RE GOING TO WORK!

This isn't a two-day workshop where you simply sit and take notes.

Attendees will receive a mock client inquiry and work through the process of developing an event plan using what they've learned.

You'll have an opportunity to think like the planner, make decisions, solve problems and begin putting your knowledge into practice.

Learn it. Apply it. Build it.

WHAT'S INCLUDED

Your registration includes:

• Two full days of instruction
• Comprehensive participant workbook
• Templates and planning forms
• Hands-on exercises
• Mock client planning experience
• Light breakfast
• Lunch
• Refreshments
• Networking opportunities
• Certificate of Completion