The Elevated Event Experience 2nd Annual Conference & Gala

Take advantage of this "never-been-seen-before" collaboration of award winning and published Floral Designer and Event Planners, who will be sharing surefire strategies to deliver unforgettable event experiences that will improve your brand's performance and profits.

Industry experts Nicole Smedley-Johnson, CEO and Lead Floral Designer of Nicole Smedley Event Designs, Jewel Odeyemi, CEO and Creative Director of Touch of Jewel Events and Designs and Shawanna 'Swan' Lee, CEO and Lead Experience Planner of Swan 7 Productions have teamed up to present a two-day workshop that will elevate your event planning and floral design skills.

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Nicole Smedley Event Designs will provide a hands-on experience on how to create luxury floral designs and installations. Be inspired to build on your creative design skills by learning step by step mechanics to master upscale floral designs.

• Execute a full extravagant room design
• Create tall multi-layered statement floral centerpieces
• Cascade florals from tabletop to floor

• Install a fresh floral wall design
• Install a floral arch
• Create a luxury Table Scape design

• The ability to execute upscale luxury floral designs
• The ability to increase your bottom line
• New Table Scape photos to build on your portfolio & social media
• Expanded resources within the event industry

Touch of Jewel Events & Designs and Swan 7 Productions are joining forces for aspiring Event Planners to empower you to elevate your event planning business model. Attendees will learn industry secrets of event planning (corporate and social), entertainment productions, and wedding planning (traditional, modern, and cultural).

• Find/expand their niche
• Attract and serve their ideal clients
• Convert leads to sales
• Improve systems and processes (i.e. CRMs & Templates)
• Pitch & sell services
• Maximize communication with vendors and client relationships
• Leverage social media
• Package creation & pricing efficiently
• Creating & managing clients budget
• How to communicate with vendors effectively
• Create effective contracts
• Leverage vendor relationship in the event industry
• Plan a styled shoot for content
• Marketing & Branding your business

• A personal brand strategy
• Strategies to increase revenue
• The technical knowledge to deliver extraordinary and contemporary design experiences.
• New tactics to maximize relationships to get more bookings
• Added value for clients
• The inside trade knowledge to be a thought leader in the event industry
• Expanded resources within the event industry

• March 28, 2022: 8:00AM -6PM
• March 29, 2022: 8:30AM - 6PM
• March 30, 2022: 8:30AM - 3PM

• March 28, 2022: 8:00AM-6PM
• March 29, 2022: 8:30AM - 6PM
• March 30, 2022: 8:30AM - 3PM

• Luxe Dance Floor Wrap Class by Faheem Smith of Inkredible Dance Floors

• • Monday, March 28, 2022: 9:30AM - 4:30PM
• The WOW Experience "A balloon art production workshop with WOW Balloons"

• • Tuesday, March 29, 2022: 9:30AM - 4:30PM

• How To Build A Brand That People Will Love & How To Craft A Winning Marketing Strategy with Brian Wyatt of BEZ Graphix

• Wednesday, March 30, 2022: 8:30AM - 11:30AM

• Elevate Your Event Through Lighting by Leonardo of LEONARDO Event Group

• • Tuesday, March 29, 2022: 5:00PM - 9:00PM
  • Purchase tickets here - https://www.eventbrite.com/e/elevate-your-events-through-lighting-elevated-event-experience-2022-tickets-216624869817?aff=ebdssbdestsearch

• Stay Tuned as we add more classes & speakers

• March 30, 2022: 6:00PM - 11:00PM
• Red Carpet Interview & Photo Op: 6:00PM
• Cocktail Hour: 6:30PM
• Reception: 7:30PM - 11:00PM

Monday, March 28, 2022: 9:30am - 4:30pm

https://www.instagram.com/inkredibledancefloors/

Faheem Smith is the owner of Inkredible Dance Floors (a dance floor wrap and event graphics company) and The Floor and Wall (interior wallpaper, wall wrap, wall mural service). With absolutely no knowledge about the events industry or any relationships, Faheem has single handedly built Inkredible Dance Floors into a nationwide company within 4 short years and having printed and installed 1000+ dance floor wraps.

The dance floor wrap class is a 1 day class on Monday March 28, 2022 from 9:30am – 4:30pm. When you arrive, please come dressed casual or preferable in athletic apparel (sweat pants, sneakers, knee pads, etc) to actively participate.

Topics covered:

• Graphic design services

• Printing services

• Pricing strategies

• Breath of application (floors, walls, bar fronts, tables, etc)

• Do's and Don'ts

WHO SHOULD TAKE THE DANCE FLOOR WRAP CLASS?

The dance floor wrap class is designed for All Event Professionals wanting to add this additional service or revenue stream to their existing business. For those in the event industry that have installed “decals” or already doing floor wraps, this class will be perfect for you as it will show you how to install faster with very little errors.

WHAT IS COVERED IN THE FLOOR WRAP 1 DAY WORKSHOP?

You will work side by side with dance floor wrap professionals (Inkredible Dance Floors) and execute a FULL floor wrap from start to finish. An extensive discussion around graphic design services, printing services, pricing strategies, breath of application (floors, walls, bar fronts, tables, etc), do’s and don’ts, and the different types of vinyl’s and floors.

Hands on instruction:

• Learn how to install a full print floor wrap

• Learn how to install chrome mirror vinyl

• Learn how to overcome challenges (bubbles and wrinkles)

You will leave this workshop with extensive new design skills and a full portfolio of images to use for social media and marketing of these high end designs. So purchase your ticket to the Elevated Event Gala and come in style on Wednesday, March 30, 2022, so you can capture all the hard work and network while dining and wining with other event professionals.

NOTE: Tickets to the Gala sold separately!

WOW balloons is creating an opportunity for attendees at the Elevated Event Experience to succeed in the lucrative market of Balloon Decor. They will be bringing all supplies and materials needed for the class and you will learn with actual Hands On Training on how to create large balloon installations, balloon columns, balloon arches, foil balloon decor, balloon arrangements, balloon bouquets, balloon topiaries, balloon sculptures, balloon dance floors, along with balloon framework, balloon construction, new balloon trends, Dos and Don'ts of outdoor installations and much more.

In addition to the creative side of learning, they will also teach the business aspects and cover topics such as contracts, business plans, sales and marketing, where to buy your supplies and materials ​and much more.

DESCRIPTIONLearn the secrets to attracting new customers by creating a brand that people will LVE!" During this workshop, you will discover the hottest tips on how to build a brand around the things people actually want and are looking to buy now.You can expect to gain the leading insights on how to:

• Create an inspiring brand vision
• Develop compelling brand assets
• Understand and attract your target audiences
• Craft brand messaging and content that will get customers raving about your brand!

DESCRIPTION

A strong marketing strategy is the Success GPS that will direct you on the best paths to your business goals. Avoid the stress and frustration of feeling lost while trying to figure out how to attract and engage your target audiences.

During this workshop you will learn how to craft a winning marketing strategy that will set you up for success in crushing your 2022 goals!

• You can look forward to learning how to:
  
• Identify Your Ideal Customers
  
• Develop An Actionable Marketing Plan
  
• Set REAL SMART Goals!
  
• Craft Click-Worthy Content
  
• Measure Your Success
  
• Continuously Improve On Your Success
  

Host or Publisher Nicole Smedley-Johnson