The Culture Is Couture Expo

Could this be the Essence Fest of Virginia? The Culture Is Couture Expo is where Black culture, fashion, beauty, creativity and commerce take center stage. For one day only, Main Street Station becomes the place to shop, connect and tap into the people, brands and ideas shaping the most influential cultures in the world. From emerging designers and beauty founders to established entrepreneurs, artists and creators, this is where culture shows up in real life.
Explore more than 50 curated vendors, catch fashion runway presentations and beauty and hair showcases, hear honest conversations from industry leaders in our panels and Learning Labs, discover interactive creator activations and art experiences, network with fellow creatives and professionals, and fuel up with local food and drinks throughout the day. Add in live entertainment, special guests and sets from some of the hottest DJs in the region, and you've got an atmosphere that feels as good as it looks.
Whether you're coming to shop, build your network, find inspiration, support Black-owned businesses or simply be in the room, The Culture Is Couture Expo is designed for people who know culture doesn't just influence trends—it creates them. Come ready to make connections, leave with new favorites and be part of what's next.