The Conversion Blueprint

Kick off your week with fresh ideas and meaningful connections! Small business creatives and entrepreneurs are invited to join us at Block Portrait Studios in St. Paul for a morning of networking and learning.

The Conversion Blueprint

Presented by Jess Wonders, Marketing & Advertising Strategist

Stop guessing and start converting. This session deconstructs the psychological triggers that turn passive visitors into committed buyers. We’ll dive into the anatomy of high-impact sales pages, exploring the psychology of color, conversion-focused copywriting, and the strategic power of Video Sales Letters (VSLs). From mapping user behavior to avoiding common friction points, you’ll leave with a clear "Dos and Don’ts" framework to build pages that don't just look good—they sell.

The morning will include:

• 30 minutes of introductions and networking
• 1-hour presentation "The Conversion Blueprint" by featured speaker, Jess Wonders
• 30 minutes of Q&A

Know what’s Happening Next — before everyone else does.

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Host or Publisher Block Portrait Studios