The Connect2Collab Forum - Birmingham

Presents: The Connect2Collab Forum with sponsors International Workplace Group (IWG), Spaces.

Ready to level up your professional game, meet like-minded trailblazers, and have fun while doing it?

The Connect2Collab Forum is your go-to platform for growth, collaboration, and meaningful connections.

This isn’t just another networking event. It’s a vibrant, inclusive space designed to help entrepreneurs, business owners, and professionals - whether you’re just starting out or scaling up - gain actionable insights, spark innovation, and build real relationships.

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What’s in Store?

Join Gemma Adair, Founder & Principal Marketing Consultant at Riada Consultancy, for an energizing Lunch & Learn session designed to help SMEs align their business strategy with marketing for sustainable success.

Using Riada’s 5 Pillars Framework, Gemma will guide you through the essential elements of a marketing strategy that works - from understanding your audience to choosing the right channels and setting measurable goals.

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What You’ll Learn

• Why SMEs fail and how to avoid common pitfalls
• How business strategy shapes marketing success
• The 5 Pillars: Marketing Mix, Target Audience, Market Research, Channels, Goals
• The difference between a marketing strategy and a marketing plan
• How to align strategy, marketing, and sales for impact

Join us at Spaces Birmingham (The Mailbox) on Tuesday 7th October 2025!

Info: Gemma is the driving force behind Riada Consultancy, with 20 years of experience helping companies unlock growth and achieve lasting impact. She’s worked for and with companies like Microsoft, AWS, and Accenture, applying her expertise in marketing strategy, lead generation, and aligning business and sales operations across the UK and EMEA. As a Trustee for the Aleto Foundation and a member of the London Chamber of Commerce, she’s committed to empowering businesses to innovate, collaborate, and thrive.

Host or Publisher Riada Consultancy