The Complete Hair Care Masterclass with Korell Williams

No more trial and error. No more cupboards full of products that don't work. No more wondering why what works for someone else doesn't work for you.

This masterclass gives you the knowledge to understand your hair—its texture, its needs, and exactly how to care for it. Whether you're an emerging stylist building your skills or someone who just wants their own hair to finally cooperate, this session is designed to give you clarity, confidence, and practical techniques you can use immediately.

Led by professional hair stylist Korell Williams from the Frame Perfect Collective, this isn't generic hair advice. It's personalised education that meets you and your hair exactly where you are.

This is an interactive, informative and practical session that covers everything you need to know about hair care.

• Overall Hair Care & Maintenance
  Master the fundamentals: washing frequency, conditioning techniques, moisture vs. protein balance, protective styling, heat management, scalp health, and damage prevention. Build a sustainable routine that works for your lifestyle

• Hair Classification & Texture Analysis
  Understand your hair type beyond the basic categories. Learn to identify porosity, density, curl pattern, and elasticity—the factors that actually determine what your hair needs. You'll leave knowing exactly what you're working with.

• Product knowledge That Actually Helps
  Decode ingredient lists, understand what products do (and what they don't), and learn how to choose formulations that work for your specific texture. No more buying based on marketing hype or influencer recommendations that don't translate to your hair.

• Live demostrations
  Watch Korell work with different hair textures in real-time. See techniques in action, understand the "why" behind each step, and learn how to adapt methods to your own hair. This isn't theoretical—it's practical application you can replicate at home.

• Consultation Skills (for stylists)
  Learn Korell's approach to client consultation: asking the right questions, identifying hair challenges, setting realistic expectations, and building trust. These skills separate good stylists from great ones.

Korell Williams is a hair stylist with a backround spanning 15 years in fashion and commercial hairstyling and proud member of the Frame Perfect Collective team. Korell is known for his in-depth approach to consultation and his expertise across a wide range of hair types and textures. His philosophy is rooted in one belief: that great hair starts with understanding it.

Having worked with clients across editorial, commercial, and personal settings, Korell has seen every texture, every challenge, and every "I've tried everything" story. This masterclass is his knowledge, made accessible—practical education that empowers you to finally work with your hair, and not against it.

This isn't about following trends. It's about understanding your hair so well that you can make informed decisions for yourself.

This masterclass is for anyone who is ready to stop guessing and start knowing.

• Emerging Hair Stylists. Strengthen your consultation skills, deepen your product knowledge and build confidence working across all hair types and textures.
  
• General Public. Whether you're struggling with your own texture, or you're a parent unsure of how to handle your child's hair type, this session gives you the practical knowledge to finally get it right.
  
• Anyone Who Wants to Learn. If you genuinely want to understand the science and practice of hair care, this session goes deeper than surface-level tips. Come ready to learn.

• A notebook and pen. there will be a lot of valuable information to take away
  
• Questions. come prepared with anything you've always wanted to know about your hair
  
• An open mind. some of what you learn may change your entire routine
  
• Optional: Photos of Your Hair. If you'd like personalised texture analysis or product recommendations, bring photos of your hair in its natural state (dry, unstyled, from multiple angles). This helps Korell give you specific guidance.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Frame Perfect The Collective Production Company