The Collision Code Book Launch & Heart Fundraiser NY

Following the Successful launch of The Collision Code in London James Eder, Author, Entrepreneur & Founder of Student Beans (Now part of Pion) will be visiting New York for a limited time to host an in-person launch of the book and you’re invited.

✨ More Than a Book Launch

This isn’t just an event—it’s a celebration, a chance to connect, and a live experience of The Collision Code in action.

***** Don't miss out there will be a number of opportunities throughout the event to win a copy of the book.*****

📚 Author, speaker, entrepreneur & work–life coach

🚀 Co-founder of Pion (Student Beans), helping brands connect with Gen Z & specialist communities

🤝 Dedicated to building meaningful relationships and communities

📖 His book, The Collision Code, explores how genuine connections shape success and fulfilment

🌍 Through his ventures, talks and writing, James empowers people to unlock potential and create positive ripple effects

About The Collision Code: The Collision Code is a guide to unlocking a better life through the power of real human connection. Drawing on James Eder’s entrepreneurial journey from building Student Beans to the lessons learned with Causr, the book weaves personal stories, timeless insights and practical tools to break down barriers, spark serendipity and create meaningful opportunities. In a world of digital isolation it shows how genuine relationships fuel fulfilment, success and lasting impact. Click here to see the book & reviews on Amazon: https://a.co/d/a0kJjkL

Great things happen when minds collide. The Collision Code shows how connections spark ideas, growth, and opportunity. Michael Acton Smith, Entrepreneur & Co-Founder of Calm

With practical wisdom and relatable stories, The Collision Code is an essential read for anyone looking to unlock the potential of everyday moments & manufacture serendipity. Rory Sutherland, Vice Chairman Ogilvy, Author of Alchemy.

The Collision Code reminds us that real magic happens when we put down the tech and return to genuine, human connection. Mike Butcher MBE, Editor-At-Large, TechCrunch

100% of the Royalties are being donated to charities related to James’ Story including The British Heart Foundation & Cardiomyopathy UK.

📚 After months of work behind the scenes, I’m beyond excited (and yes, a little nervous!) to share that my book is officially published.

Because of my heart condition, I can’t run a marathon — but I can bring people together. So, to celebrate my book launch, I’m hosting a fundraising event in support of The British Heart Foundation and Cardiomyopathy UK.

I had already been diagnosed with Hypertrophic Cardiomyopathy - a heart condition that changed everything - but it was in Autumn 2021, after my heart rhythm changed that I faced the real possibility of needing a heart transplant. While waiting for answers, I made myself a promise: write the book.

That promise became The Collision Code.(Fortunately, I’m stable right now, though still reviewed every 3 months.)

Inside the book you’ll find entrepreneurial stories from the rise of Student Beans to the fall of Causr, plus practical tools and reflections to help you feel more connected, fulfilled, and ready for whatever’s next.

It’s about the themes that matter most to me — connection, serendipity, community, and living with intention — all brought to life through real experiences and lessons learned.

I look forward to seeing you there on the night.

NB: There will be a cash bar at our host venue Grand Street Social.

If for any reason you're not able to attend the night but would like to help contribute and still be involved there are a couple of things you can do:

1. Feel free to donate to either one of the JustGiving Pages - here for Cardiomyopathy UK or here for The British Heart Foundation.
2. Of course you also can buy the book: https://a.co/d/a0kJjkL- whilst 100% of book sales on the night are going to charity (I'm donating the costs of the books and any associated costs of running the event) as an ongoing commitment to these good causes: 100% of the royalties are being donated to The British Heart Foundation & Cardiomyopathy UK.

A big thank you to all your help and support. It is really appreciated.

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Host or Publisher James Eder