The Clarity Lab - Business Growth Workshop

Schedule

Mon Oct 06 2025 at 08:30 am to 05:00 pm

UTC+01:00

Location

Mackintosh at the Willow | Glasgow, SC

Advertisement
The Clarity Lab is an in-person workshop designed to help you step back, rethink your brand and strategy, and walk away with a clear plan.
About this Event

The Clarity Lab: A One-Day Business & Marketing Reset

Feeling stuck or unsure what’s next? The Clarity Lab is an in-person workshop designed to help you step back, rethink your brand and strategy, and walk away with a clear plan you’ll actually follow — no fluff, just focused direction.


Step Back and See the Bigger Picture

Cut through the noise and spot what’s really holding you back. We’ll review your brand, audience, and strategy with fresh perspective — so you can see what’s working, what’s not, and where the biggest opportunities are.


Sharpen Your Message and Market Smarter

Get clear on who you’re for and how to talk to them. We’ll define your ideal customer, refine your message, and help you communicate your value with clarity and confidence.


Leave With Focus, Direction, and a Plan

No More Guessing — Just a Strategy You Can Stick To. By the end of the day, you’ll walk away with a 90-day action plan, clarity on your priorities, and the confidence to move forward. No fluff, no overwhelm — just a practical roadmap built around your goals.


Workshop Structure

By the end of The Clarity Lab, you’ll walk away with a clear, personalised strategy designed to grow your business, boost your revenue, and give your marketing real direction.

Refreshments served throughout the day.


Arrival – 9am
  • Breakfast & Introductions - Enjoy a light breakfast while getting to know fellow participants, setting the stage for a collaborative and engaging day.
  • Provide Workshop Materials - Distribute workbooks and other materials that will be used throughout the workshop.

The Clarity Check – 9:30am
  • Where you’re stuck and why - Getting a sense of what is working and what is not so we can tailor the day.
  • Understanding the Customer Journey - Explain and Identify common gaps in brand, funnel, or marketing execution.

Your Value & Positioning – 10:30am
  • Define your ideal customer - Get clear on who you’re really speaking to, so your marketing hits the mark.
  • Identify what sets you apart - Discover your true differentiators and how to turn them into selling points.
  • Craft your brand messaging in real-time - Build key messages that reflect your voice and values — no vague slogans here.
  • Learn how to communicate your offer clearly and confidently - Say what you do, who it’s for, and why it matters — without overthinking it.

Stop for Lunch – 12:30noon
Build Your Customers Journey – 1:30pm
  • Map your Customer Journey - Understand how people discover, decide, and rave about your offer — and where you need to show up.
  • Find your marketing “hero” — and stop wasting time elsewhere - Discover the one channel that should lead your strategy (and how to make it work harder).
  • Quick win ad strategies - Discover ad strategies that will grow your business quickly.
  • Simple frameworks for creating marketing content that connects - Learn how to use AI to craft content that builds trust, drives action, and doesn’t burn you out.

Break – 3:30pm


Build Your Growth Plan – 3:45pm
  • Work smarter with your content - Learn how to repurpose one great idea into a full stack of posts, emails, and videos using the Content Pyramid — so you stay visible without constantly starting from scratch.
  • Guided creation of your 90-day action plan - Walk away with a plan that turns ideas into action — no guesswork, no fluff.
  • Choose your quick wins and long-term levers - Identify what to tackle now and what will move the needle over time.
  • Prioritise for impact — and avoid overwhelm - Focus on what really matters so you can make progress without burning out.
  • Final Q&A and wrap-up - Tie up loose ends, ask anything, and leave with complete clarity on your next steps.
  • And before you go… a little surprise - Every guest leaves with a thoughtful bonus to keep the momentum going.

Agenda

🕑: 09:00 AM - 09:30 AM
Arrival

Info: Enjoy a light breakfast while getting to know fellow participants, setting the stage for a collaborative and engaging day. Distribute workbooks and other materials that will be used throughout the workshop.


🕑: 09:30 AM - 10:30 AM
The Clarity Check

Info: Get clear on who you’re really speaking to, so your marketing hits the mark. Discover your true differentiators and how to turn them into selling points. Build key messages that reflect your voice and values — no vague slogans here. Say what you do, who it’s for, and why it matters — without overthinking it.


🕑: 12:30 PM
Lunch

Info: Lunch will be served


🕑: 01:30 PM - 03:30 PM
Build Your Customers Journey

Info: Understand how people discover, decide, and rave about your offer — and where you need to show up. Discover the one channel that should lead your strategy (and how to make it work harder). Discover ad strategies that will grow your business quickly. Learn how to use AI to craft content that builds trust, drives action, and doesn’t burn you out.


🕑: 03:30 PM - 03:45 PM
Break
🕑: 03:45 PM - 05:00 PM
Build Your Growth Plan

Info: Learn how to repurpose one great idea into a full stack of posts, emails, and videos using the Content Pyramid — so you stay visible without constantly starting from scratch. Walk away with a plan that turns ideas into action — no guesswork, no fluff. Identify what to tackle now and what will move the needle over time. Focus on what really matters so you can make progress without burning out. Tie up loose ends, ask anything, and leave with complete clarity on your next steps. Every guest leaves with a thoughtful bonus to keep the momentum going.


Advertisement

Where is it happening?

Mackintosh at the Willow, 215 217 Sauchiehall Street, Glasgow, United Kingdom

Event Location & Nearby Stays:

Tickets

GBP 395.00

The Marketing Coach - Chris Torres

Host or Publisher The Marketing Coach - Chris Torres

It's more fun with friends. Share with friends

Discover More Events in Glasgow

Jazz At The Merchants House presents Gabriel Latchin Plays Gershwin
Sun, 05 Oct at 07:30 pm Jazz At The Merchants House presents Gabriel Latchin Plays Gershwin

The Merchants House of Glasgow

MUSIC ENTERTAINMENT
DakhaBrakha in Glasgow
Sun, 05 Oct at 08:00 pm DakhaBrakha in Glasgow

Oran Mor

ENTERTAINMENT CONCERTS
Scotland Balloon  Awards
Mon, 06 Oct at 12:00 am Scotland Balloon Awards

32 - 36 Stromness St, Glasgow

Forest Bathing (6th October) \/\/ FREE EVENT
Mon, 06 Oct at 12:00 am Forest Bathing (6th October) // FREE EVENT

Linn Park Golf Course

SPORTS WORKSHOPS
Knit & natter group  - drop in cafe area
Mon, 06 Oct at 10:00 am Knit & natter group - drop in cafe area

Beech Road, Auchinairn, Bishopbriggs, Glasgow

Merry Wives of Windsor Auditions
Mon, 06 Oct at 12:00 pm Merry Wives of Windsor Auditions

Glasgow University Union

ART THEATRE
Nordic Music Journeys 2025: Sweden and Scotland
Mon, 06 Oct at 01:00 pm Nordic Music Journeys 2025: Sweden and Scotland

Civic House

CONCERTS ENTERTAINMENT
The Art of Japanese Brush Calligraphy
Mon, 06 Oct at 03:30 pm The Art of Japanese Brush Calligraphy

Glasgow Zine Library

ART FINE-ARTS
Glasgow Business Networking Event
Thu, 29 Jul at 08:00 am Glasgow Business Networking Event

Glasgow

BUSINESS
The West End Business Connect
Thu, 29 Jun at 06:45 am The West End Business Connect

1051 GWR

BUSINESS
Serviced Accommodation Discovery Day
Wed, 22 May at 10:00 am Serviced Accommodation Discovery Day

Pillow Partners Center of Excellence

WORKSHOPS BUSINESS
Royal Bank of Scotland Accelerator Glasgow: Pitch Club
Thu, 24 Oct at 02:00 pm Royal Bank of Scotland Accelerator Glasgow: Pitch Club

Accelerator Hub 4th Floor,110 Queen St, Glasgow G1 3BX

BUSINESS
Scottish National Network Speed Networking at it's Best!
Wed, 08 Jan at 10:00 am Scottish National Network Speed Networking at it's Best!

Òran Mór

BUSINESS
Glasgow - Small99's People, Planet, Pint\u2122: Sustainability Meetup
Thu, 25 Sep at 06:00 pm Glasgow - Small99's People, Planet, Pint™: Sustainability Meetup

Malones Irish Bar

MEETUPS BUSINESS
Startups and Innovation with Sooz Young
Tue, 30 Sep at 05:00 pm Startups and Innovation with Sooz Young

Clockwise Offices

BUSINESS CONTESTS
SGF Conference & Gala Dinner 2025
Wed, 01 Oct at 08:30 am SGF Conference & Gala Dinner 2025

DoubleTree by Hilton Glasgow Central

BUSINESS CONFERENCES
Funding Accelerator:  Founder's Guide to Debt
Wed, 01 Oct at 09:30 am Funding Accelerator: Founder's Guide to Debt

Accelerator Hub 4th Floor,110 Queen St, Glasgow G1 3BX

BUSINESS WORKSHOPS
Conquer Your Financial Giants
Thu, 02 Oct at 06:00 pm Conquer Your Financial Giants

Mitchell Library

BUSINESS ART
Sales Club Glasgow October 2025
Fri, 03 Oct at 09:00 am Sales Club Glasgow October 2025

RBS Accelerator Hub

BUSINESS
Funding & Finances with Ailie Robertson
Fri, 03 Oct at 10:00 am Funding & Finances with Ailie Robertson

Scottish Music Centre

WORKSHOPS ENTERTAINMENT

What's Happening Next in Glasgow?

Discover Glasgow Events