The Buying Brain: Marketing Psychology & Content Creation for Hairstylists

The Buying Brain is a marketing psychology and content creation class for hairstylists and salon owners who want to better understand how clients make decisions—and how marketing influences those decisions over time.

Rather than focusing on trends, algorithms, or posting frequency, this class examines the underlying principles that drive trust, familiarity, authority, and ease. We’ll explore how clients assess risk when choosing a stylist, why certain messaging creates confidence while other messaging creates hesitation, and how overstimulation in today’s market has changed what clients respond to.

The class applies these psychological principles to the three main decision points in a client’s booking journey: social media, your website, and your Google Business Profile. You’ll learn how each platform plays a different role, how inconsistency across platforms erodes trust, and how clear structure and messaging reduce friction in the buying process.

This class is designed for stylists who feel stuck or inconsistent with their marketing—not because they lack skill, but because they lack a framework. The Buying Brain provides that framework, helping you communicate your value more clearly, set expectations more effectively, and make your marketing feel intentional rather than reactive.

The goal is not to create more content. The goal is to understand how content works—so your marketing supports decision-making, builds confidence, and feels sustainable as your business grows.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Jennifer Toedtemeier