The Buyer-Seller Dynamic & Hidden Weaknesses of Sellers

Understanding the Buyer-Seller Relationship

• How psychological dynamics and power shifts impact sales.

Identifying Sales Friction

• Common tensions between buyers and sellers and their causes.

Uncovering Seller Weaknesses

• Internal obstacles that may unintentionally hinder sales efforts.

Root Causes of Sales Friction

• Why friction happens and how to identify the deeper issues.

Actionable Solutions

• Practical strategies to minimize friction and improve sales outcomes.

By the end, attendees will understand the key reasons behind sales friction and how to address weaknesses for more effective selling.

Know what’s Happening Next — before everyone else does.

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Host or Publisher AMA Indy