The Business Social

Bringing a whole lotta' sweeteness to the Business Social, introducing Ed Williams, Co-Founder of the infamous no nasties brand, Candy Kittens 🐱

The brand commited to doing good for the planet whilst taking the sweet industry by storm, Ed will be sharing his journey of setting up, building and growing Candy Kittens alongside his co-founder, Jamie Laing.

Since 2012, Ed & Jamie had a mission to challenge the dated sweets industry that dominated the shelves. Over the next 18 months, they developed the idea to create gourmet sweets for adults that taste as great as they look.

Some key milestones they've hit, include opening their first shop in 2014 and launching in Selfridges. 4 years later, they turned their sweets vegan. Since then, they became the first B Corp certified sweet brand, and share the mission of challenging the industry who hide meat in their sweets, and to ditch the gelatine and palm oil.

Ed has succesfully dominated a previously mundane industry, whilst doing good for the planet and people, something we can seriously get behind 🫡

Ed will candidly share his journey of growth, the ups & downs and how Candy Kittens have and will continue to influence the sweet industry (& the people buying them too!) Making big moves in business.

This may be the sweetest social yet...

Host or Publisher Alacrity UK